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When it comes to Customer Experience, there's usually a lot of talk around understanding customers, exceeding expectations, winning over their loyalty and so on. Such talk gets brands excited but the problem is that the excitement is short lived. The initial fervor to delivering outstanding customer experiences dies off which means companies slide back into what they were doing before. In other words, there's a lack of consistency in delivering great customer experiences. It's about grinding it out day in and day out, always placing the customer in front of you, and not everyone is willing or has the mindset to do that! So, we are going to be doing our best to up your consistency levels with the following quotes.

Give Consistency in your customer experience effort.

Penicillin, the light bulb and Harry Potter all have one element in common: they each resulted from mistakes. In 'Brilliant Mistakes: Finding Success on the Far Side of Failure' (Wharton Digital Press), Paul Schoemaker calls human errors "portals of discovery" that can help us "err our way to success." Relying on his extensive research into behavioral decision theory, Schoemaker takes readers through the steps needed to turn mistakes into pathways to success and even goes so far as to suggest intentionally creating flubs to unravel and reconsider everyday processes and mindsets.