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Do you know that certain products are born and die quickly. Other products seem to defy the product life cycle enduring for decades or even generations. Skillful product life cycle management can keep them fresh, relevant and appealing to customers. Here is an example of a long time market winner with plenty of staying power. The original Volkswagen Beetle Click edit above to add content to this empty capsule. In year 1949 the original Volkswagen Beetle came to America. With its simple bug-like design and economical operation, the Beetle was the antithesis of Detroit's chrome-laden gas guzzlers. Young baby boomers in thousands were buying their first cars during 1960s. With this, the demand for the Beetle exploded and the anything-but-flashy Beetle blossomed. It became the most popular car in American history with sales peaking at 423,000 cars in 1968. However by the late 1970s the boomers had moved on, bug mania faded and Volkswagen dropped Beetle production for the US.

The success story of Valkswagen continues: with the new Walkswagen Passat Car. Volkswagen has presented the new generation of one of the world's most successful cars. Walkswagen says "with its unmistakable shape, an irresistibly spacious interior and a wide range of highlights, it offers a first-class driving experience that is both innovative and comfortable. Discover a professional functionality paired with a fascinating design in its purest form." "The Passat has the power to indugge you: It not only inspires because of its elegant exterior appearance but it also convinces with its generous space. Its interior equipment is as notable for its ergonomic design as for its functionality and makes each trip with the Passat special" said Volkswagen. Volkswagen Passat comes in four elegent models with different sets of characteristics : * Volkswagen Passat * Volkswagen Passat Estate * Volkswagen Passat R36 * Volkswagen Passat CC Volkswagen Passat Car The striking design, impressively dynamic proportions and expressive lines flowing from the chrome-plated radiator grille have given this model with a strong and powerfully authentic look. The Passat delivers top-class comfort in every respect starting with the 12-way massage seats, and draught-free Climatronic climate control system.