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Do you know that certain products are born and die quickly. Other products seem to defy the product life cycle enduring for decades or even generations. Skillful product life cycle management can keep them fresh, relevant and appealing to customers. Here is an example of a long time market winner with plenty of staying power. The original Volkswagen Beetle Click edit above to add content to this empty capsule. In year 1949 the original Volkswagen Beetle came to America. With its simple bug-like design and economical operation, the Beetle was the antithesis of Detroit's chrome-laden gas guzzlers. Young baby boomers in thousands were buying their first cars during 1960s. With this, the demand for the Beetle exploded and the anything-but-flashy Beetle blossomed. It became the most popular car in American history with sales peaking at 423,000 cars in 1968. However by the late 1970s the boomers had moved on, bug mania faded and Volkswagen dropped Beetle production for the US.