Trust can be built in one of two ways: expertise or intimacy. Gary Vaynerchuk is an expert in the wine industry. He knows what he’s talking about, and that builds trust. On the other hand, if a friend gives a really strong recommendation for a wine, you’ll probably pick it up, because you know them well, and that intimacy creates trust.
Share your knowledge of what you know and love through your blog to create expertise. Connect and engage deeply with folks who are interested in what you have to say through social networks.
Amyaz Moledina on 21 Jan 14High-impact nonprofits build social movements and fields; they transform business, government, other nonprofits, and individuals; and they change the world around them. In the end, six patterns crystallized into the form presented here-the six practices that high-impact nonprofits use to achieve extraordinary impact. These nonprofits: Work with government and advocate for policy change Harness market forces and see business as a powerful partner Convert individual supporters into evangelists for the cause Build and nurture nonprofit networks, treating other groups as allies Adapt to the changing environment Share leadership, empowering others to be forces for good In addition, high-impact nonprofits have also mastered the basics needed to sustain their impact: attracting and retaining great people; finding sustainable sources of funding; and investing in their infrastructure and capacity.