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The Shift Digital Team has been using Google Drive for about a week now and so far we're loving it! For those of you who are not familiar with Google Drive, it is the optional replacement for what was Google Docs. One of the key features of Google Drive is that, like dropbox, it has as desktop app that creates a folder on your computer and allows you to two-way sync all of the files and folders between your computer and your Google Drive account.

Marketing is a hit or miss proposition in the world of the QSR industry and sometimes you're better off saving the money you'd spend on advertising campaigns and use it other worthwhile projects such as installing brand new storefront signs. At least you know you'd be getting your money's worth with the new signs compared to a marketing blitz for your QSR franchise if the campaign were to be deemed a dud.

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I'm sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what's great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.

I definitely did a happy dance when I learned about the new Scheduled Posts feature that Facebook is rolling out for pages that allows page administrators to post up to 6 months into the future. One of the trickiest things up until now for page administrators to manage was to be present on Facebook at the same time as their audience. Especially since time decay (a component of EdgeRank) helps to determine how many people will see your post.

Keyword analysis is an integral part of creating your digital marketing strategy. It involves researching and determining which keywords are used when people find your website. There are a variety of tools available, including Google Adwords, that can be used as part of a keyword analysis.

If you've read any literature on marketing you've most likely heard the term "target audience" a.k.a. the group of people that would find your product or service the most appealing. But how do you identify who your target audience is? The answer is in Persona Development.

Creating a social listening plan allows you to locate influencers who love your products & services, get ideas for content & most importantly, guard your reputation.

Creating social media campaigns and promotions builds and engages your audience. It's a wonderful way to boost your presence within your social networks.

There is a lot of buzz going around about Gini Dietrich and Geoff Livingston's new book Marketing In The Round. I am here to set the story straight, and to tell you why you don't need to read this new marketing book.

Engage and convert website visitors into customers with a live chat plugin. Provide support and increase customer retention.

Predator Nutrition, a leading sports nutrition eCommerce brand, implemented a 360 degree customer engagement model and generated 1000s of loyal enrollments in just 6 months! Zinrelo's (f.k.a. ShopSocially) modern day loyalty program helped Predator Nutrition achieve 33% higher average order value (AOV) and 70% increase in repeat sales for its loyalty members. Predator Nutrition also earned thousands of loyalty members, word-of-mouth referrals, social posts and followers. Read more to learn how you can set up an award-winning loyalty program and get a 33% increase in average order value. Analysis by Zinrelo, loyalty rewards and referral marketing platform. For more information contact Zinrelo at +1 650 701 7759, email at info@zinrelo.com or visit us at www.zinrelo.com.

Good read...

This blog describes the top 10 benefits that you can derive from your loyalty program. It also outlines strategies on how to achieve these benefits and how to measure success.

This article describes the top 10 benefits that you can derive from your loyalty program. It also outlines strategies on how to achieve these benefits and how to measure success.

hireED providing online higher education & corporate upskilling training for new employee & working professional with hi-tech-enabled education platform.

All of this writing has got me thinking about how I've sucked at blogging. Do you find that when you're busy writing client and business related content, your personal blogging efforts suffer? I love to write my own, somewhat quirky, content and miss doing so tremendously. Writing is therapeutic to me and it's one of my favorite things to do. So, i"ve made a personal goal to write at least one post per week on the Shift | DIGITAL blog. Please hunt me down if I'm not here next week okay?

https://www.fieldking.com/product-portfolio/disc-ridger/disc-ridger-light-duty/ Light Duty Disc Ridger Agriculture Equipment By Fieldking

Your content and community are only valuable if they have meaning. To put it simply, you need to start with the premise that you don't know what your competition is doing, so the best plan of action is to understand how they're doing it. https://senseireview.com/category/social/

Employee turnover is a hidden cost that most business owners overlook. It cost thousands of dollars to hire and onboard a new hire. This article will help you find and keep the best talent for your business.