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Brands love social media for marketing and business development. SHIFT Digital shares the top 5 social medial fails of 2012 for some lessons to learn.

Achieve your professional and personal goals this year by taking 5 social media resolutions. Shift Digital can help you with these.

SHIFT Digital can help you achieve your professional and personal goals this year with these 5 social media resolutions.

Social media had given way to a whole new set of opportunities for businesses and also a new set of challenges.

Today while I was reading American Express OPEN Forum I came across another article with some bad advice to small business owners. Barry Moltz's "How to Calm Your Social Media Anxiety" article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here are his points, and my thoughts on the advice he should be giving to small business owners that are feeling overwhelmed.

"Pinterest has joined Twitter, Zynga, Airbnb and a host of other social-based tech companies in San Francisco after announcing Monday that it would leave Palo Alto - where earlier this year the image-sharing network exploded into one of the fastest growing social networks of all time."

With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question "What's the ROI of your Mother?" Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

Creating a social listening plan allows you to locate influencers who love your products & services, get ideas for content & most importantly, guard your reputation.

If anything new has influenced the online platforms for the past two years it is the ai chatbot. 2016 was the year when chatbots were killing it in the online industry be it eCommerce or Social Media. Ecommerce chatbot are aiding to the effectiveness and growth of online marketplaces. On the other hand Facebook chatbots and other social media bots have conquered the social networking stage.

Social media has changed the face of communication, having ballooned in opportunity in recent years. It has changed the way we consume information, interact with friends and seek entertainment. Live streaming is a process wherein a broadcaster captures live video content over a camera and uses a high-speed internet connection to transfer the stream to various end points in real-time. So, let's know the connection between social media and live streaming.

Anyone serious about using social media wants to know what their posts are doing. This is especially important for companies that want to establish a level of return on investment for their social media activities. Likewise, companies that work with influencers need to know the effectiveness of their influencer marketing campaigns.

Brand 2 Grand is considered as one of the most recommended and to prated social media marketing company in Gurgram. As we know SMM is a demand of modern digital marketing.We have a team of certified and experienced SMM experts who are known for running paid advertisements on Facebook, LinkedIn ,Twitter.For a new brand, you have to do SMM from Brand2Grand which the best SMM company in Gurgram who can provide you best results with proper branding.

Artificial intelligence has been a growing trend in the social media industry for the past few years. This technology can have both positive and negative effects on the marketing and content industries. The power of AI allows agencies to scale their social media offerings quickly and brands to understand their online reputation with just a few clicks. Artificial intelligence applications on social media are not without their concerns. These include the potential loss of human jobs, the reduction of context, and privacy issues. There are many uses for AI in social media platforms and social media marketing, despite the plethora of articles that criticize AI. Most users prefer a path that balances positive uses of AI in social media tools with careful consideration of concerns.

As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

Thinking of using social media to market your firm and practices? Samantha Collier shares some pros and cons of using social media for law firms.

Samantha Collier looks at social media from a different perspective on why attorneys should use social media.

Most potential clients wouldn't hire you if your law firm didn't have a website. Is the same true for not having a social media presence? Samantha Collier looks at how social media is affecting law firms.

Social media has connected customers to brands like never before. We can now interact with the brands we love - and the ones we don't like at all.

You wouldn't go into any business endeavor without a well thought out plan ahead of time, so why would social media be any different?