Creating social media campaigns and promotions builds and engages your audience. It's a wonderful way to boost your presence within your social networks.
The iPad and iPhone. Truthfully, they have changed the way we consume information, communicate, network, do business and socialize. If you want to stay up to date with what's happening in your social realm then you need to be using these top five social apps: Zite, Flipboard, Instapaper, Tweetbot, News.me.
Klout provides users with social media analytics to measure a user's influence across social networking sites such as Facebook, Twitter, LinkedIn, Instagram and more. They also analyze and measure content creation, user engagement and how large your network is.
It's not enough in today's culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. Consumers in today's day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend. They also want their opinions to be heard and treated with respect.
When Social Cam first came out, I thought it was spam because of all of the weird videos that were being posted - and from people I did not expect to be watching them. Now that I know it's not spam (though I could still argue that it's a form of spam), I am embarrassed for my friends that were naive with their Facebook privacy settings and allowed Social Cam to have full reign of their Facebook account.
Far to often we "digital natives" love getting on our soapboxes to point out people, companies and organizations who've done something despicable in the digital space, or to look down upon others because they've broken one of the 10000000000 unspoken elitists rules of social media. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space.
Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author's social media profiles.
Samantha Collier, Social Media Consultant at SHIFT Digital Media is constantly advising her clients to use Twitter. Here's how you can get more engagement on Twitter.
Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this control is that you can entice an audience to see you in the best light to promote yourself from whichever angle you choose.
What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I grew up near a small town in Florida named Clermont. Our claim to fame was our hills of citrus groves, and our community was largely made up of small and family run businesses. But, over the years the citrus groves were hit hard by freezes, and as Orlando started to creep closer they were replaced by subdivisions, and large corporations started pushing out the little guys.
By now, most of you have probably already heard about Danny Brown's unfortunate weekend. Although no lasting damage was done because of the time and effort Danny puts into building relationships, it is alarming that someone could hack into his Facebook account, pretend to be him and try to cause mayhem.
What's even more alarming is this is one of our own. Danny is an intelligent man who knows his way around social media (understatement). He's not someone absent-mindedly falling for those phishing scams that are all over Facebook. If it could happen to him, it could happen to anyone.
There's a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course!
In Toronto, Canada, for the very first Social Mix Conference is hosted by Jugnoo. The conference has ended and boy was it a hit. When it comes to industry events, most of us know what tends to happen. We listen to long speeches that bore us to tears, and rarely learn anything new. I'm not tooting my own horn here, but it takes a lot to pique my interest when it comes to social media and digital marketing. Social Mix accomplished that. Especially because the conference host Jugnoo introduced their brand new Tweet Visualyzer tool that is sure to impress, I'll get to that soon!
With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question "What's the ROI of your Mother?" Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics.
Keyword analysis is an integral part of creating your digital marketing strategy. It involves researching and determining which keywords are used when people find your website. There are a variety of tools available, including Google Adwords, that can be used as part of a keyword analysis.
Much has been made of new digital marketing strategies like social media and SEO, but what about the old tried and true method of email marketing? Does it still work? The short answer is: YES!
If you're like the million other folks online doing a 'Google' search for information, finding the information you need to read is pretty simple. But connecting with potential clients and the people behind the information may not be so charismatic.