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7 Habits of Expert Analytics You're Probably Missing Out On - Part 2 - 0 views

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    Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!
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The Cost Of Being Right vs. When It's Ok To Shut Up - 0 views

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    Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.
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What's Your Story? (And How Well Are You Telling It?) - 0 views

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    They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.
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The Ultimate Twitter Profile Cheat Sheet - 0 views

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    Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!
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LinkedIn Password Best Practices - 0 views

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    The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.
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5 Excellent Reasons To Get on Board with Franchising in 2012 - 0 views

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    More and more people these days are wanting the freedom and satisfaction that comes with being your own boss and running your own business. But as romantic and inspiring as it may sound, going out on your own can prove to have some serious pitfalls. This is where the idea of the franchise fits in.
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The Ultimate Guide to the New Facebook Page Features - 0 views

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    They have been busy little bees over there at Facebook lately! Two weeks ago was the Facebook IPO, last week they released the Pages Manager app and the Camera app, and now this week they are releasing some major features for Facebook pages.
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What Are Facebook Promoted Posts? - 0 views

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    Facebook promoted posts. I don't know whether to be grateful or annoyed. I'm sure rumors will start circulating that Facebook is starting to charge pages to post, so I figured I'd get ahead of the rumors. Is Facebook going to start charging pages to post to their own fans? The short answer to this question is: NO. Facebook pages are free for businesses to use just like they always have, and it's free to post updates to those that like your business page.
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Keyword Density is dead...enter "Thing Density" - 0 views

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    From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.
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Blast From The Marketing Past - 0 views

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    Marketing is a hit or miss proposition in the world of the QSR industry and sometimes you're better off saving the money you'd spend on advertising campaigns and use it other worthwhile projects such as installing brand new storefront signs. At least you know you'd be getting your money's worth with the new signs compared to a marketing blitz for your QSR franchise if the campaign were to be deemed a dud.
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A Guide To Facebook Page Post Analytics - 0 views

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    I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I'm sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what's great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.
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Facebook Introduces Scheduled Posts - 0 views

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    I definitely did a happy dance when I learned about the new Scheduled Posts feature that Facebook is rolling out for pages that allows page administrators to post up to 6 months into the future. One of the trickiest things up until now for page administrators to manage was to be present on Facebook at the same time as their audience. Especially since time decay (a component of EdgeRank) helps to determine how many people will see your post.
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5 Ways to Turn People Off with Your LinkedIn Photo - 0 views

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    Here's a list, from SHIFT Digital, of what mistakes you can avoid with your LinkedIn Photo. Also read on how to fix these mistakes.
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Facebook Promises a 22% ROI increase on FB Ads - 0 views

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    Samantha Collier of SHIFT Digital Media shows how Facebook is promising and how they can offer a 22% Return on Investment (ROI) increase on Facebook Ads.
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Facebook Promises a 22% ROI increase on FB Ads - 1 views

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    Samantha Collier of SHIFT Digital Media shows how Facebook is promising and how they can offer a 22% Return on Investment (ROI) increase on Facebook Ads.
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How Social Media Can Help You Keep Your Resolutions - 0 views

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    Transform customers into brand ambassadors! SHIFT Digital's social media strategists will help you leverage multiple social media platforms to publish original compelling content that boosts your credibility, visibility and reputation.
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Be A Quitter - 0 views

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    This past week one of my mentors said something that I've been thinking about none stop, since he said it! He said: "Be a quitter if you must! Sometimes, the greatest move forward is quitting something. Ask: what should I put my hands in and where to take my hands off!"
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3 Keys for Conversion Optimization Success - 0 views

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    Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. Once you know what converts website viewers into paying customers, you'll be one step ahead of the competition. A conversion can be defined as the specific action you want your web visitor to take to take when visiting your website. This action may be making a purchase, signing up for a newsletter, downloading a white paper or registering for an event.
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The Scientific Secret to Viral Success - 0 views

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    Ok kids, listen up! It's science time, and today - we're going to talk about viruses. Viruses are nasty things, as anyone who's had one recently will attest to. They're microscopic, often airborne, and only replicate within the cells of living hosts. Toss in this modern age of global travel and our often cramped quarters, and the little buggers end up spreading like wildfire!
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12 Ways Real Estate Agents Can Move Up In Search Results - 0 views

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    You've probably figured this out by now: "homes for sale" in your city is one of the most competitive search queries on Google. If you've accepted the fact that your website will only get up to the 10th page - DON'T! There are a lot of things you can do to move your website further up in search engine results, if you are willing to put in a little work. The payoff will be occupying the most valuable real estate on the web! Here are 12 ways real estate agents can move up in search results.
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