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Our medical systems have terrible Internet security… MRI machines you can connect to with USB that still have “admin:password” to gain root access. That’s horrifying, sure, but that’s not an attack at scale. More frightening: we’re busily uploading all our medical records to the cloud. Take down that cloud, and no patients can be treated, because nobody will know what they have, what meds they are on. Software swallows your insulin pumps and your pacemakers. To kill people, all you need is to hack that database, or simply erase it or block access to it. After all, we don’t tend to realize that in an Internet of Things, humans are just Things too. As this software monster has encroached on stuff like election systems, the common reaction has been to go back to paper. So let’s consider a less obvious example. We should be going back to paper for our libraries too! We’ve outsourced so much of our knowledge to digital that the amount of knowledge available in analog has dropped notably. There are less librarians in the fewer libraries with smaller collections than there used to be. If the net goes down, how much reference material is simply not accessible that was thirty years ago? Google Search is “critical cultural infrastructure.” How much redundancy do we actually have? Could a disconnected town actually educate its children? How critical is Google as a whole? If Google went down for a month, I am pretty sure we would see worldwide economic collapse. How much of the world economy passes through Google hosting? How much of it is in GMail? How much is dependent on Google Search, Google Images, Google Docs? The answer is a LOT. And because financial systems are now also JIT, ten thousand corporate blips where real estate agencies and local car washes and a huge pile of software companies and a gaggle of universities and so on are suddenly 100% unable to function digitally (no payroll! no insurance verification!) would absolutely have ripple effects into their suppliers and their customers, and thence to the worldwide economic market. Because interconnection without redundancy increases odds of cascades.

But just as critically, governments and state actors seem to be the source of so many of the problems precisely because the Internet is now too many forms of critical infrastructure, and therefore too juicy a target. If software eats everything, then the ability to kill software is the ability to kill anything. Net connectivity becomes the single point of failure for every system connected to it. Even if the Net itself is designed to route around damage, that doesn’t help if it is the single vector of attack that can take down any given target. It’s too juicy a target for the military, too juicy a target for terror, too juicy a target for criminal ransom. The old adage goes “when they came for this, I said nothing. When they came for that…” — we all know it. Consider that the more we hand gleefully over to the cloud because we want convenience, big data, personalization, and on, we’re creating a single thing that can be taken from us in an instant. We’ve decided to subscribe to everything, instead of owning it. When they came for your MP3s, your DVDs, fine,. not “critical infrastructure.” When they came for your resumes, OK, getting closer.

As we rush towards putting more and more things “in the cloud,” as we rush towards an Internet of Things with no governance beyond profit motive and anarchy, what we’re effectively doing is creating a massive single point of failure for every system we put in it.

PageRank and Classic Papers reveal Google’s theory of knowledge: What is worth knowing is what best relates to what is already known to be worth knowing. Given a system that construes value by something’s visibility, be it academic paper or web page, the valuable resources are always the ones closest to those that already proved their value.Google enjoys the benefits of this reasoning as much as anyone. When Google tells people that it has found the most lasting scholarly articles on a subject, for example, the public is likely believe that story because they also believe Google tends to find the right answers.

It’s as if Google, the company that promised to organize and make accessible the world’s information, has done the opposite. Almost anything can be posted, published, or sold online today, but most of it cannot be seen. Instead, information remains hidden, penalized for having failed to be sufficiently connected to other, more popular information. But to think differently is so uncommon, the idea of doing so might not even arise—for shoppers and citizens as much as for scholars. All information is universally accessible, but some information is more universally accessible than others.

Instead of burrowing into a silo or vertical on a single webpage, as our Gen Z digital natives do, fact checkers tended to read laterally, a strategy that sent them zipping off a site to open new tabs across the horizontal axis of their screens. And their first stop was often the site we tell kids they should avoid: Wikipedia. But checkers used Wikipedia differently than the rest of us often do, skipping the main article to dive straight into the references, where more established sources can be found. They knew that the more controversial the topic, the more likely the entry was to be "protected," through the various locks Wikipedia applies to prevent changes by anyone except high-ranking editors. Further, the fact checkers knew how to use a Wikipedia article's "Talk" page, the tab hiding in plain sight right next to the article—a feature few students even know about, still less consult. It's the "Talk" page where an article's claims are established, disputed, and, when the evidence merits it, altered.

In the short term, we can do a few useful things. First, let's make sure that kids (and their teachers) possess some basic skills for evaluating digital claims. Some quick advice: When you land on an unfamiliar website, don't get taken in by official-looking logos or snazzy graphics. Open a new tab (better yet, several) and Google the group that's trying to persuade you. Second, don't click on the first result. Take a tip from fact checkers and practice click restraint: Scan the snippets (the brief sentence accompanying each search result) and make a smart first choice.

What if the answer isn't more media literacy, but a different kind of media literacy?

The theory of markets and capitalism is that when we compete, what we’re competing for is to get better at something that’s actually a benefit to people, so that everybody wins. So if you’re building a better mousetrap, or a better machine-learning algorithm, then that competition should generate improvement for everybody. But if it’s a purely abstract competition set up between insiders to the exclusion of outsiders, it might feel like a competition, it might feel very challenging and stressful and hard to the people doing it, but it doesn’t actually do anything for anybody else. It’s no longer genuinely productive for anybody, it’s a fake. And I’m a little concerned that a lot of what we’ve been doing in Silicon Valley has started to take on that quality. I think that’s been a problem in Wall Street for a while, but the way it’s been a problem in Wall Street has been aided by Silicon Valley. Everything becomes a little more abstract and a little more computer-based. You have this very complex style of competition that might not actually have much substance to it.

I think the fundamental mistake we made is that we set up the wrong financial incentives, and that’s caused us to turn into jerks and screw around with people too much. Way back in the ’80s, we wanted everything to be free because we were hippie socialists. But we also loved entrepreneurs because we loved Steve Jobs. So you wanna be both a socialist and a libertarian at the same time, and it’s absurd. But that’s the kind of absurdity that Silicon Valley culture has to grapple with. And there’s only one way to merge the two things, which is what we call the advertising model, where everything’s free but you pay for it by selling ads. But then because the technology gets better and better, the computers get bigger and cheaper, there’s more and more data — what started out as advertising morphed into continuous behavior modification on a mass basis, with everyone under surveillance by their devices and receiving calculated stimulus to modify them. So you end up with this mass behavior-modification empire, which is straight out of Philip K. Dick, or from earlier generations, from 1984. It’s this thing that we were warned about. It’s this thing that we knew could happen. Norbert Wiener, who coined the term cybernetics, warned about it as a possibility. And despite all the warnings, and despite all of the cautions, we just walked right into it, and we created mass behavior-modification regimes out of our digital networks. We did it out of this desire to be both cool socialists and cool libertarians at the same time.

But at the end, I have one that’s a spiritual one. The argument is that social media hates your soul. And it suggests that there’s a whole spiritual, religious belief system along with social media like Facebook that I think people don’t like. And it’s also fucking phony and false. It suggests that life is some kind of optimization, like you’re supposed to be struggling to get more followers and friends. Zuckerberg even talked about how the new goal of Facebook would be to give everybody a meaningful life, as if something about Facebook is where the meaning of life is. It suggests that you’re just a cog in a giant global brain or something like that. The rhetoric from the companies is often about AI, that what they’re really doing — like YouTube’s parent company, Google, says what they really are is building the giant global brain that’ll inherit the earth and they’ll upload you to that brain and then you won’t have to die. It’s very, very religious in the rhetoric. And so it’s turning into this new religion, and it’s a religion that doesn’t care about you. It’s a religion that’s completely lacking in empathy or any kind of personal acknowledgment. And it’s a bad religion. It’s a nerdy, empty, sterile, ugly, useless religion that’s based on false ideas. And I think that of all of the things, that’s the worst thing about it. I mean, it’s sort of like a cult of personality. It’s like in North Korea or some regime where the religion is your purpose to serve this one guy. And your purpose is to serve this one system, which happens to be controlled by one guy, in the case of Facebook. It’s not as blunt and out there, but that is the underlying message of it and it’s ugly and bad. I loathe it, and I think a lot of people have that feeling, but they might not have articulated it or gotten it to the surface because it’s just such a weird and new situation.