Skip to main content

Home/ Brilliant Noise/ Contents contributed and discussions participated by Maddy Wood

Contents contributed and discussions participated by Maddy Wood

Simple Middle Filter: All | Bookmarks | Topics
Maddy Wood

Morrisons restructures marketing department after poor Christmas - Brand Republic News - 0 views

www.brandrepublic.com/...ting-department-poor-Christmas

morrisons customer director

shared by Maddy Wood on 10 Jan 13 - No Cached
  • Morrisons has appointed Nick Collard to the newly created group marketing and customer director position following the departure of commercial director Richard Hodgson.
Maddy Wood

The Year Ahead For...Social media - Brand Republic News - 1 views

www.brandrepublic.com/...the-year-ahead-forsocial-media

antifragility Taleb social media investment digital investment trends

shared by Maddy Wood on 10 Jan 13 - No Cached
  • The Year Ahead For...Social media
  • Social media is antifragile. It is thriving in a world of increasing technological development, complexity and uncertainty.
  • In 2013, social media will
  • ...15 more annotations...
  • move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
  • THE RISE OF SOCIAL BUSINESS More companies will move beyond an experimental approach to social media.
  • PAID, OWNED AND EARNED
  • SOCIAL SOFTWARE
  • The challenge facing brands will be to successfully utilise the software to deliver real business benefit. In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • In such a nascent industry, we can expect some trailblazers to drive competitive business advantage for their clients, while others will fail just as fast as they appeared. It will take canny observers to predict the winners and losers.
  • The discussion about who "owns" social media will move to be focused on "how can we better colla-borate and become more open?". Human resources, customer service, insight and operations, as well as marketing, should all benefit.
  • The shift towards closer integration between paid, owned and earned media will accelerate in 2013. As social networks look for ways to monetise their audiences and brands search for more effective ways to engage consumers, there will be increased growth of paid-for social advertising. Facebook may see the lion’s share of advertising revenue but will need to tread a delicate balance between consumers’ and advertisers’ needs. Expect to see plenty of changes around the News Feed, ticker and notifications. Expect changes to the EdgeRank algorithm and key application programming interfaces. After all, if you are only "1 per cent done", there is plenty of change ahead.
  • SOCIAL MEDIA MEASUREMENT
  • THE RISE OF SOCIAL CRM
  • With the emergence of better-tracking and more useful social CRM platforms, brands can focus on finding and engaging valuable brand advocates. Turning these "superfans" into evangelists and rewarding them will move from being ad hoc to becoming part of a structured programme. In turn, consumers will become wiser about their importance to brands and look to demand a better deal in the value exchange. Expect some high-profile fallouts.  
  • BIG DATA
  • The promise of finding the needle in the haystack – the insight from the data puke – is an exciting one. The reality of looking at large volumes of social data in real time, understanding and responding to it is far more challenging. So, although 2013 won’t quite be "the year of big data", we’ll certainly see significant leaps forward.
  • Talent, expertise and creativity will be key components that will influence success.
  • the social media industry, and those brands willing to invest in it, will become stronger. Because data is accessible, points of view are shared and there is a cultural willingness to fail fast, learning from the randomness will be accelerated. In these fragile times, it’s comforting to know we may be able to rely on the antifragility of social media this year.
  • Maddy Wood on 10 Jan 13
     
    In 2013, social media will go beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings) and the trough of disillusionment (cf. Facebook at $17 a share) and move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
Maddy Wood

App prices - a few pennies more wouldn't hurt - Media news - Media Week - 0 views

www.mediaweek.co.uk/...1162401

shared by Maddy Wood on 05 Dec 12 - No Cached
  • App prices - a few pennies more wouldn't hurt Annette Ehrhardt, 03 December 2012, 8:30am Be the first to comment   With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
Maddy Wood

The Digital Evolution in B2B Marketing | Think with Google - 0 views

www.thinkwithgoogle.com/...tal-evolution-in-b2b-marketing

b2b decision_journey

shared by Maddy Wood on 05 Dec 12 - No Cached
  • 57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
  • Digital Integration: You can't process your way out of a structural problem. Your silos are holding you back. Process changes won't fix it.
  • Maddy Wood on 05 Dec 12
     
    57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Maddy Wood

An Internet Marketing Blog for Entrepreneurs - 1 views

www.sparkinboundmarketing.com/...keting-core-strategy-coca-cola

cocacola content_marketing earned media social media content strategy

shared by Maddy Wood on 22 Oct 12 - No Cached
  • “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Maddy Wood

Outliers & Observations » Market Research Data Collection - 0 views

mreb.exbdblogs.com/...data-collection

nokia_b2b mobile_behaviour

shared by Maddy Wood on 22 Oct 12 - No Cached
  • Collecting information on Smartphones may lead to smarter insights
Maddy Wood

Apple's share of mobile market now over 33%; RIM drops under 10% | Tnooz - 0 views

www.tnooz.com/...now-over-33-rim-drops-under-10

nokia mobile market share

shared by Maddy Wood on 06 Sep 12 - No Cached
  • Apple’s share of mobile market now over 33%; RIM drops under 10%
  • RIM, the maker of the BlackBerry, dropped 2.1% from the previous 3-month period to a new low of 9.5%.
Maddy Wood

How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC] | ... - 0 views

www.tnooz.com/...t-get-enough-of-it-infographic

travel social media infographic

shared by Maddy Wood on 06 Sep 12 - No Cached
  • Maddy Wood on 06 Sep 12
     
    "How much do travellers love social media? They cannot get enough of it [INFOGRAPHIC]"
Maddy Wood

37signals Earns Millions Each Year. Its CEO's Model? His Cleaning Lady | Fast Company - 0 views

www.fastcompany.com/...80%99s-model-his-cleaning-lady

trendsbriefing 37signals management startup interview ceo company examples slow

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors.
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
Maddy Wood

Optimizing Social Media Across the Customer Lifecycle | ClickZ - 0 views

www.clickz.com/...-across-the-customer-lifecycle

social media customer lifecycle earned_media

shared by Maddy Wood on 19 Jul 12 - No Cached
  • Optimizing Social Media Across the Customer Lifecycle
  • "Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity."
  • Do the homework and continue to study how your brand can continuously and holistically optimize content and social media participation to attract, engage, and inspire your customers. The result? More sales and longer, more meaningful customer relationships.
Maddy Wood

EDF unveils major European London 2012 campaign - Marketing news - Marketing magazine - 0 views

www.marketingmagazine.co.uk/...1138015

edf olympics sponsorship

shared by Maddy Wood on 17 Jul 12 - No Cached
  • Maddy Wood on 17 Jul 12
     
    EDF, the owner of UK subsidiary EDF Energy, is launching a multimillion-pound London 2012 campaign across Europe to highlight its role in 'powering' the Olympics.
‹ Previous 21 - 36 of 36
Showing 20▼ items per page