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Benton Smith

Printinginn - 0 views

www.PrintingInn.com

Booklets Bookmarks Box Printing Brochures Business Cards Calendars CD Jackets Flyers Labels Letterheads Post Posters Rack Stickers Tickets.

shared by Benton Smith on 30 Oct 12 - No Cached
  • Benton Smith on 30 Oct 12
     
    Printinginn.com is a one-stop solution for all your printing needs. Printinginn provides full color printing in different styles, sizes and shapes using materials of your choice. We are specialized in Booklets, Bookmarks, Box Printing, Brochures, Business Cards, CD Jackets, Flyers, Labels, Letterheads, Post Cards, Posters, Rack Cards, Stickers and many more. We use the best printing methods to achieve best printing results and thus can print your jobs using a vast number of custom options.
Stubby Holders

Stubby Holder for Promotional Distribution - 1 views

started by Stubby Holders on 21 Jan 13 no follow-up yet
Pedro Gonçalves

1 | American Airlines Rebrands Itself, And America Along With It | Co.Design: business ... - 0 views

www.fastcodesign.com/...self-and-america-along-with-it

Branding

shared by Pedro Gonçalves on 23 Jan 13 - No Cached
  • American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing. And every plane will be tagged with a high-velocity abstraction of the American flag on its tail. There’s logic behind the decision: AA recently ordered 550 new planes. Many will have composite bodies that can’t be polished with the mirror shine of American’s existing fleet.
  • In approaching the redesign, American polled both their own employees about what defines the American brand (the answers were predominantly the planes’ silver fuselage and the eagle logo) and the larger globe about the American country (which is where tech, entertainment, and progress come in). What they were looking for was, not just what is American Airlines, but what is America in the age of globalization?
  • Futurebrand’s research also found that the American flag, of course, was another defining trait of America itself. The challenge was, how does American portray America without becoming blindly patriotic in the global market? The solution was a striped abstraction of our flag, augmented into a high-velocity graphic printed on each plane’s tail to make aircraft seem like they’re flying, even when they’re sitting still. In other words, they ditched the stars in favor of the stripes.
  • ...3 more annotations...
  • Interestingly enough, you won’t see this flag abstraction anywhere else in AA’s rebranding--which includes everything from the insides of their planes to the kiosks at each terminal. In these spaces, American focused on the Flight Symbol. Spaces will be filled with blue, the new blue of American, specifically to complement the eagle. “We brought the sky down to the ground so the symbol, the eagle, can actually fly,” Seger says. “It’s blue; it’s very optimistic.”
  • Futurebrand interpreted this as using wood that’s “a little bit heavier” mixed with steel. The buzzword they used was “seamless tech,” an implication of technology behind comfort, or a wholly redesigned in-flight entertainment system.
  • I greatly appreciate the rebranding of how a corporation is ultimately representing my country, not as an aggressively postured world power, but a TV-loving society that likes to travel and makes a decent table.
Pedro Gonçalves

Culture Wars: An Anti-Semite for UNESCO? - SPIEGEL ONLINE - News - International - 0 views

www.spiegel.de/...0,1518,626993,00.html

UN UNESCO Farouk Hosni Benjamin Netanyahu Egypt Israel

shared by Pedro Gonçalves on 27 May 09 - Cached
  •   Print  | E-Mail  | Share  | Feedback 05/26/2009 Digg Stumble Upon Reddit Facebook Del.icio.us Fark Yahoo Newsvine Google MySpace   Font: CULTURE WARS An Anti-Semite for UNESCO? Egypt's Culture Minister Farouk Hosni is a leading candidate to take over UNESCO in the fall. An alliance of intellectuals and Jewish groups from France, Germany and Israel are up in arms over the possibility due to remarks made by him perceived to be anti-Israeli.
  • Hosni, an artist by trade, has been Egypt's Culture Minister since 1987. He is known for being a liberal voice in Egyptian politics, opposing the veil for Egyptian women for example. But he has also made anti-Israeli statements in the past. Last year, he said he would "burn Israeli books in Egyptian libraries."
  • Egypt's Culture Minister Farouk Hosni is a leading candidate to take over UNESCO in the fall. An alliance of intellectuals and Jewish groups from France, Germany and Israel are up in arms over the possibility due to remarks made by him perceived to be anti-Israeli.
  • ...1 more annotation...
  • According to Israel's Haaretz newspaper, the issue got more complicated after news leaked that Israeli Prime Minister Benjamin Netanyahu had agreed to support Hosni's candidacy in a secret deal with Egyptian President Hosni Mubarak.
Pedro Gonçalves

Brand Israel | Op-Ed Contributors | Jerusalem Post - 0 views

www.jpost.com/...Satellite

Brand Israel Israel

shared by Pedro Gonçalves on 24 Jul 09 - No Cached
  • After 60 years of Diaspora Jews complaining that Israel's hasbara efforts fall flat, there is finally reason for Jews worldwide to believe that the Foreign Ministry is beginning to get it. September marks the beginning of an ambitious new pilot program, being run by the consul-general in Toronto, Amir Gissin, to "rebrand" Israel.
  • Starting with print ads that will be featured prominently in bus shelters and billboards across the city, and continuing with radio and editorial content, Torontonians can expect to see Israel being portrayed as an innovative leader in technology that brings real benefits to their own lives.
  • Notably, one type of message that will be conspicuous by its absence is any type of explanation or defense of Israel's actions in regard to its politics. "Explaining why we are right is not enough," says Gissin. "Our goal is to make Israel relevant and attractive to Canadians and to refocus attention away from the conflict."
  • ...2 more annotations...
  • With campuses around the world hosting "Israel Apartheid Week" on an annual basis and ex-presidents of the United States using the word in a book title, the need to have an ongoing campaign that will implant positive emotional associations to Israel has become crucial.
  • the overwhelming consensus of marketing professionals is that no rebranding campaign can work without grass-roots involvement. Without buzz being generated by word of mouth, without the target audience discussing Israel among themselves, the campaign is likely to fail and the experiment will then not be repeated globally.
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