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Pedro Gonçalves

BBC News - Facebook loses adverts from General Motors - 0 views

www.bbc.co.uk/...business-18084870

Facebook Social Media Content Strategy

shared by Pedro Gonçalves on 16 May 12 - No Cached
    • Pedro Gonçalves
      Pedro Gonçalves on 16 May 12
       
      Content is king.
  • However, rival Ford will continue its social media strategy. A spokesman said: "You just can't buy your way into Facebook. You need to have a credible presence and be doing innovative things."
  • "In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers," GM said in a statement.
Pedro Gonçalves

Culture Wars: An Anti-Semite for UNESCO? - SPIEGEL ONLINE - News - International - 0 views

www.spiegel.de/...0,1518,626993,00.html

UN UNESCO Farouk Hosni Benjamin Netanyahu Egypt Israel

shared by Pedro Gonçalves on 27 May 09 - Cached
  •   Print  | E-Mail  | Share  | Feedback 05/26/2009 Digg Stumble Upon Reddit Facebook Del.icio.us Fark Yahoo Newsvine Google MySpace   Font: CULTURE WARS An Anti-Semite for UNESCO? Egypt's Culture Minister Farouk Hosni is a leading candidate to take over UNESCO in the fall. An alliance of intellectuals and Jewish groups from France, Germany and Israel are up in arms over the possibility due to remarks made by him perceived to be anti-Israeli.
  • Hosni, an artist by trade, has been Egypt's Culture Minister since 1987. He is known for being a liberal voice in Egyptian politics, opposing the veil for Egyptian women for example. But he has also made anti-Israeli statements in the past. Last year, he said he would "burn Israeli books in Egyptian libraries."
  • Egypt's Culture Minister Farouk Hosni is a leading candidate to take over UNESCO in the fall. An alliance of intellectuals and Jewish groups from France, Germany and Israel are up in arms over the possibility due to remarks made by him perceived to be anti-Israeli.
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  • According to Israel's Haaretz newspaper, the issue got more complicated after news leaked that Israeli Prime Minister Benjamin Netanyahu had agreed to support Hosni's candidacy in a secret deal with Egyptian President Hosni Mubarak.
Pedro Gonçalves

Ad Targeters Are Laying the Groundwork for Visual Advertising | Adweek - 0 views

www.adweek.com/...work-visual-advertising-148760

Online Advertising Online Marketing Visual Advertising Ad Retargeting

shared by Pedro Gonçalves on 23 Apr 13 - No Cached
  • Images account for nearly 50 percent of the average Facebook News Feed's content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet are black boxes to ad targeters.
Pedro Gonçalves

Facebook Users With High Self-Esteem Prefer Targeted Ads [Headlines] @PSFK - 0 views

www.psfk.com/...er-targeted-ads-headlines.html

shared by Pedro Gonçalves on 04 Jan 12 - No Cached
  • Consumers are increasingly comfortable posting a wealth of personal information online, and such digital extroversion certainly creates opportunities for marketers to effectively target and embed their appeals
Pedro Gonçalves

5 Ways To Foster Fanatical Brand Advocates | Fast Company - 0 views

www.fastcompany.com/...s-to-make-more-brand-advocates

Branding Brand Champions

shared by Pedro Gonçalves on 02 Aug 12 - No Cached
  • Zappos, Trader Joe's, Amazon.com, Method, Red Bull, The Body Shop, Google, and SodaStream all built their brands without advertising. Their brand advocates are their marketing department. "We've built this entire business, and an entire category in fact, on the power of our brand advocates," says Kristin Harp, U.S. marketing manager at SodaStream, which turns tap water into sparkling water and soda.
  • the three most powerful social media companies--Facebook, Twitter, and LinkedIn--never spent a dime on advertising or paid people to recommend them. They didn't need to. Advocates used social media to recommend them to their friends.
  • You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a brand advocate.
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  • In today's world, it's advocates--not advertising's "Mad Men"--who have the power.
  • The biggest reason brand advocates are so powerful is a single, five-letter word: Trust. Nine of 10 online consumers say recommendations from friends and family members are the most trusted form of advertising worldwide. Only about 2 of 10 trust online ads.
  • Advocates' recommendations are the number-one influencer of purchase decisions and brand perceptions in nearly every product category from smartphones to software, hotels to housewares, cars to computers, financial services to fitness memberships.
  • In the old days (pre–social media), advocates' reach was limited to their immediate circle of family and friends. Recommendations were made over the water cooler at work or over dinner with friends. Now, empowered by social media (Facebook, Twitter, LinkedIn, YouTube, blogs, Foursquare, online reviews, and more), advocates collectively reach millions of buyers with trusted recommendations.
  • When you create and engage an advocate, you've identified a renewable marketing asset you
Pedro Gonçalves

Young Users Hating On Brands - 0 views

www.brandweek.com/...dd229a11f3be894cd25550be002e10

Facebook Branding

shared by Pedro Gonçalves on 11 Mar 11 - No Cached
  • Bad news for brands enamored with the possibility of connecting one on one with each and every consumer through the magic of social media: Young people don’t want to be friends with you.
  • just 6 percent of 12- to 17-year-olds who use the Web desire to be friends with a brand on Facebook—despite the fact that half of this demographic uses the site.
  • Among Web-connected 18- to 24-year-olds that figure does double—meaning that 12 percent of that demo is OK with befriending brands—though the vast majority of young adults are not
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  • Even scarier for brands: Young people don’t want brands' friendship, and they think brands should go away. “Many brands are looking to social media as a strong digital channel to communicate with these consumers, since it’s where 12- to 17-year-olds are spending so much time,” wrote Jacqueline Anderson, Forrester’s Consumer Insights Analyst, who authored the report. “But research shows that it is important to consider more than just consumers’ propensity to use a specific channel: Almost half of 12- to 17-year-olds don’t think brands should have a presence using social tools at all.”
  • According to Forrester’s report, they might be better off being more reactive than proactive, and they should listen. Just 16 percent of young consumers expect brands to use social media to interact with them, and 28 percent expect those brands to listen to what they say on social sites and get back to them.
  • Regardless of their willingness to interact with brands, nearly three quarters of 12-17 year olds—74 percent—use social networks to talk about products with friends and make recommendations.
Pedro Gonçalves

Why Brands Should Be Human on Social Media - 0 views

mashable.com/...humanize-brand-social

Branding Brand Narrative Brand Voice Social Marketing Tone of Voice Personas

shared by Pedro Gonçalves on 18 Apr 13 - No Cached
  • when a user comes across your Twitter handle or Facebook feed, she doesn't suddenly transform into a "professional-only" mode that consumes, filters and reacts to content based 100% on her company and career. No, her professional persona may take center stage, but her entire thought process is also influenced by the less apparent parts of her personality: the fact that she's a parent, enjoys rock climbing, is coming off a rough week or lives in a city. As marketers, we need to embrace this fundamental nature of user behavior; namely, that people act, engage, and respond not solely as professionals, but as nuanced human beings.
  • If connection needs to take place at a human level, then our brands must also become human
  • Being a humanized brand means learning the art of authenticity. It means being genuine, being passionate about whatever it is your brand is and does. Just like in everyday life, people respond most to others who are perceptibly and consistently real. And that's why it's an art, not a formula. Authenticity, in the long run, can't be manufactured or faked.
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  • Being human in social media, then, involves identifying all aspects of that personality — even the less obvious or less corporate ones — and embracing them as a whole. From there, the surface symptoms we referenced at the beginning of the column — tone, language, aesthetics — will be easier to define.
Pedro Gonçalves

Lessons In Brand And Social Media Storytelling - PSFK - 0 views

www.psfk.com/...social-media-storytelling.html

Branding Brand Voice

shared by Pedro Gonçalves on 18 Apr 11 - Cached
  • Of course then there are the brands that step into social media like a wolf in sheep’s clothing. They crash our Facebook pages and pose as the tragically hip ordering the latest cocktail infusion at our neighborhood bar. When it comes to “being real or personable”, too many brands come off as cheap polyester versions of Leisure Suit Larry.
  • We’re sick of the self-promotional ego machinations. The brands we love, come with a personality, authenticity, and unique point of view.
  • marketers are often too busy chasing the dragon of aggregate click-throughs and response rates to really take notice of whether they’re actually connecting with people.
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  • The fastest way to translate a new idea into mainstream success is to tell a story that is bigger than your products.  A story that’s not just about the offering, but a story that’s about an ethos, a lifestyle, a way to be in the world.
  • Brands are like people. They are a character for us to have a relationship with. Audiences project all sorts of expectations onto your brand, based on the various dimensions of that implied relationship
  • share content, ideas, and resources that others will greatly appreciate. Or just make people smile and laugh on a regular basis like Mailchimp with its hilarious mascot. The key is to establish a connection. The more your story can become their story, the less you need to sell anything. What do people respond to? Find out.
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