Group items tagged

far reaching multiplatform strategy from UKTV

Homeland got a viewing audience of 2.3 million viewers that evening

Twitter reported that almost 25,000 tweets used the related hashtag on the night and since the stated aim, according to the movie's media agency, Vizeum, was to amplify "the anticipation and conversation that has already started for Prometheus" the ad campaign seems to have worked

"genuine engagement can be achieved through a powerful combination of TV and social thinking."

Social Media in Advertising: Prometheus

fans like to hear from their idols (duh!)

real question is how they choose to use these channels. 

Using Talent to engage Audiences: Doctor Who

Within 24 hours she had 50,000 followers.

Frequency & Reach:

GT also mentioned specific hashtags like #labamba and #classact and, at the first commercial break, ITV flagged up its mobile app.