Group items tagged

A new study from Forrester proves that the majority of Americans are a bunch of lazy re-tweeters. Ninety-three percent of online consumers in emerging markets of China, India, Mexico and Brazil use social media tools at least once-a-month. U.S. and European consumers are far more likely to use social media as a spectator-like sport, joining it and then just watching it fly by. In the U.S., 68% of social media users are joiners, which means they maintain a profile on a social networking site and visit social networks. Only 73% are spectators, or users who mostly just read blogs, online forums, customer ratings/reviews and tweets, listen to podcasts and watch videos. This number is strikingly similar in Europe (EU-7 countries, to be specific), with 69% of users classified as spectators and 50% as joiners.

Your next new car hopefully won't be a lemon. But it could be a pineapple or a banana. That's because scientists in Brazil have developed a more effective way to use fibers from these and other plants in a new generation of automotive plastics that are stronger, lighter, and more eco-friendly than plastics now in use. They described the work, which could lead to stronger, lighter, and more sustainable materials for cars and other products, here today at the 241st National Meeting & Exposition of the American Chemical Society (ACS).

The gamitana fish, a close relative of the flesh-eating piranha, mostly eats fruit and can carry seeds down the Amazon River as far as 3 miles (5 kilometers), reports a new Cornell study, making it one of the longest seed dispersals ever reported. The researchers report that these fish (Colossoma macropomum, known as gamitana in Peru, and tambaqui in Brazil) may play an important role in the structure of the Amazon forest as fruit seeds remain viable in their gut for many days and are widely spread.

Thousands of hectares of tropical dry forests in the Brazilian state of Minas Gerais are now safe from logging, thanks to scientists affiliated with a project called Tropi-Dry.