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Any architect recognizes the Office of Metropolitan Architecture (OMA), lead by star architect Rem Koolhaas, as one of the most important and thought-provoking architectural firms in the world. The counterpart to OMA's architectural practice is AMO, a design and research studio that specifically focuses on areas beyond the traditional boundaries of architecture, such as media, politics, sociology, technology, fashion or graphic design. Remarkably, it seems AMO is getting more and more active in developing complex-scale, mass-medium data graphics. In February of this year, they presented the "Energy Report" for the WWF, a comprehensive study claiming that the world can be 100 percent reliant on renewable energy by 2050.