"In order to wrestle that attention away from your competitors and back to you, a reason needs to be given.
This is where the Content you create and broadcast becomes your weapon of choice."
"In order to wrestle that attention away from your competitors and back to you, a reason needs to be given.
This is where the Content you create and broadcast becomes your weapon of choice."
I love the Web and the fascinating number of useful and useless tools but it can also a huge time-suck and productivity killer.
Like many digital animals, the Web constantly seduces you. Just when you've got e-mail and IM within your communications arsenal, you're using Twitter, Facebook and Friendfeed. Then, you've got Digg, del.icio.us, GMail, Google Reader, Mixx, et al to track and bookmark it all.
At some point, it's overwhelming. It's impossible to be everywhere and anywhere, and embrace all the tools being used by the digerati. At some point, you just have to pick you digital weapons, and stick with them.
What is there to win - The crown of undisputed king of user's personal information which would help them grab the lion's share of online advertising market spend. What are the weapons of Mass Engagement - Applications, Platforms, which are contagious, viral, sticky and hook on the users.