5 Social Media Disasters | Penn Olso - 0 views
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Willis Wee on 21 Sep 09Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the consequences can be severe.