Twitter for businesses: 10 Quick Wins to create your Twitter strategy > Smart Insights ... - 0 views
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1 – Decide your objectives
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Promote key messages Build brand awareness Drive traffic to your website Promote special offers Respond to customer queries Provide advice and tips Share news Build community Raise funds Generate sponsorship Customer services Product demos Recruit new staff Research your market
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One of the challenges with Twitter is that user names are limited to 15 characters. If your company name is longer, you may need to think carefully about how to present your brand. Once you have agreed your Twitter identity, don’t change it as you could lose and confuse followers.
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