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This article will compare organic vs. paid social media and help you decide which offers the best value for your business.
Before we jump into the differences and battles between the two, we must understand the core functionalities.
Enterprises have to constantly decide, at every step in their digital journey, should they build or buy. This question often is posed as a critical, do or die decision and the answer varies on a case by case basis. Building can be expensive, take longer but offers future proofing and more dependability whereas buying offers a faster time to market, less risk and accountability forced through contractual terms.
However, a key point often overlooked is the cost of integration. Integration can be required at multiple levels.
Vendor Applications
Vendor applications typically require a two-way connection between the enterprise systems and the vendor application. The application requires incoming data and information from somewhere in the enterprise technology stack and an output stream of information back into the enterprise at one or more points in the stack or workflow.
Vendor Platforms
Vendor provided platforms typically have similar integration requirements as Vendor applications requiring an incoming data & information connection and an outgoing information connection into the enterprise process, workflow, platform or product.
Application-To-Application
Application to Application integrations where an application needs to be connected to another application to either provide data or signals to enable the downstream application to create value can be seemingly deceptive. Application-To-Application integration costs can grow at O(n^2) as potentially, worst case, each application could be connected with every other application.
Enterprise Stack Fragmentation
The problem of integration is exacerbated by the fragmentation of the enterprise at the organization level. This problem is also known as "Shadow IT" is driven by superficially differing needs of multiple lines of businesses in an enterprise. Shadow IT typically leads to multiple instances of similar technology stacks that cause data, compute and information to be silo'd. Stack fragmentation and its