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VPN, i.e., Virtual Private Network, establishes a secure connection to public and private networks over the Internet. VPN helps to protect your identity and provides a secure network for accessing data. Initially, the VPN connects business networks securely over the Internet. It also allows you to access a business network from home. What is a VPN? How does it work? Why should you use it? These are some common questions that come in the mind of every person who wants to use a VPN. So, let's find out the answer to all these questions. Contents [show] How Does a VPN Work? How Does a VPN Work It is not rocket science to understand how a VPN works. We can simply learn the process of VPN by reading the following steps. Step 1: At first, you need a reliable VPN provider (ExpressVPN Recommended). Then download and install the software. Now select the preferred security settings and set up a safe connection with your desired VPN server. Step 2: After the connection is established; VPN software encrypts your data traffic on your computer and sends it to the VPN server through a secure connection. Step 3: The VPN server decrypts the encrypted data from your computer. Step 4: Your data is being sent on the Internet by the VPN server and receive a reply, which is meant for you. Step 5: This traffic is again encrypted by VPN-server and is sent back to you. Step 6: VPN software will decrypt the data on your device so you can understand and use it. Why ExpressVPN is the Best? The best thing I like about ExpressVPN is that it has a no-logging policy. Apart, from this ExpressVPN is fast, secure, and keeps your IP hidden. ExpressVPN allows you Torrenting/P2P and even works with Tor for the maximum level of privacy. It has a user-friendly interface and a great design that is easy to operate. ExpressVPN uses the government-grade encryption method as default. You can even try doing it manually. ExpressVPN is the best excellent premium VPN service to trust and work.

Tips & Tricks for Efficiently Tracking Lean Projects Recently, we wrote about a couple of problems facing many Lean practitioners. These were problems that hindered their learning process and often caused overconfidence. Amongst the advice to help combat these problems arose the need for detailed tracking and note taking with regards to practice and progress. Being able to accurately track not only the effects but also the process of a Lean project is critical to ongoing success, and is a key to stimulating growth amongst not only the receiving end of your project objectives, but also amongst the employees and Lean practitioners themselves. To start off, let's take a look at the current state of Lean project tracking for many Lean practitioners. A recent LinkedIn discussion posed the very question of project tracking, and sought to understand a few different distinct metrics. In addition to measuring the effectiveness of any program when it comes to completion, tracking can also be about measuring the scope of your projects, so that you can accurately project what the effects will be before you actually reach the stage at which you expect them. Part of this "scope" involves tracking exactly who is involved with your project, who is affected, and how they are progressing in their respective tasks. Where we are now First of all, it's important to evaluate the current methods that are prevalent in Lean record keeping. The LinkedIn discussion starter, self-identified as Ian R., mentions in his opening post that, when he last posed the question about a year ago, the consensus was that most practitioners were simply using excel spreadsheets for their tracking needs. While there's nothing wrong with relying on Excel for the basics, other users were quick to offer up some slicker alternatives, signaling a sharp (and welcomed, in our book) departure from some of the more basic methods. Unsurprisingly, there exist several specialist software applications whose n

Confined Space Entry Permits - Safety Guidelines Hidden In The Cracks Dangerous, confined spaces are the stuff of horror films and cringe-worthy moments on screen, and there's a reason. Depictions of people trapped in a confined space not only play on a natural human tendency toward claustrophobia, but they also reflect a very real danger in the workplace. As such, OSHA has implemented a system of "confined space entry permits," hoping to help increase worker awareness and avoid common types of injury and death associated with working in a confined space. In this blog post, we'll cover everything from the definition of a confined space, to the details of a fully developed entry permit system. What Is A Confined Space? While the question may seem elementary, OSHA does adhere to strict definitions for confined spaces; this is important to know as a safety professional, as you'll need to be aware of which spaces require you to adhere to OSHA protocol and which don't. Basically, a confined space has to be a place that's large enough for a person to work and perform their job within, but is not intended for long term occupancy by workers. The third and final criteria is that the space has limited means of entry and exit. In short, the space is a place that someone can fit and work in for a limited time, but which impairs mobility and might be difficult to enter and, more importantly, exit quickly. What Is A Confined Space Entry Permit? Sometimes, confined spaces have additional potential risks and hazards that go above and beyond just their shape and size. In these cases, OSHA requires that permits are filed before a worker enters the space. Here are OSHA's additional criteria that indicate the necessity of a permit: The space contains or could contain a hazardous atmosphere The space is comprised of or contains a material that could engulf a worker who enters. The space has any kind of "internal configuration" that might present an additiona

Transforming into a tech company has become top of mind for executives in all major industries. It is clear that modern technology will fundamentally alter what and how business is done in every domain, sector, and industry. This has led to a call to arms in every enterprise to understand how they can transform into a tech company. The Tech Company Magic Tech companies have fine-tuned the art of bring new digital products and services to the market, quickly, efficiently and effectively and understanding customer feedback to iterate and improve. This capability makes them incredibly agile and leads to faster experimentation that is cheaper and involves less risk. In turn, this enables them to bring new capabilities to the market and even if all do not succeed or get traction, a few do and that drives innovation, customer satisfaction, and growth. From the outside, tech companies appear to be massive juggernauts that are unstoppable and able to crush everything in their path. The 'Non-Tech' Technology has been leveraged in every sector and industry, however, it has almost always been treated as a means to an end, something that is required but never the real value driver for the customer. This has led to the typical organizational structure in enterprises into "Business", "Operations" and "Information Technology". The "Business" arm generates value for customers, the "Operations" team carries out the requirements of the Business team and the "Information Technology" team provides the systems (databases, network and compute) required to "keep the lights on" for the Operations and Business Teams" This structure served enterprises well in the last decades as customers did not have an alternative to directly working with the enterprise and this fortified the value supply chain and also established a hierarchy of sorts within the enterprise where the business looked down upon operations who looked down upon technology. The purpose of

Enterprises across the board have a lot of untapped potential in their data. The data is not only relevant and useful within the enterprise but can be a valuable source of insights for the enterprise partners and customers. In some cases, the value of this data can be high that partners and customers are willing to pay extra to get access to this information at a certain fidelity, freshness or scope. Enterprises that do not have a clear and coherent monetization strategy are leaving money on the table. In addition, they stand to lose customers to competitors who gain the first movers advantage by addressing this market need. The Value of Data The first step in determining a monetization strategy is an audit of the enterprise data assets and a determination of the customers who are interesting and willing to pay a premium for access to this data. The Value of Data is proportional to the following: Freshness The more "fresh" a dataset is higher its value typically. This is because there is an advantage in the early visibility provided by first access to new information. 'Freshness' is defined the latency between the creation of data and the delivery of the data to the consumer. Consumers of data will pay a premium for fresh data if it fits into their decision and action strategy. Fidelity Higher the "fidelity" of data i.e. how much detail a particular data point carries also increases the value of the data in the eyes of the data consumer. Higher fidelity data offers more information and detail enabling the consumer to design highly valuable analysis that leverages the additional details offering a deeper insight into the situation at the present or historically. Raw The more "raw" a data set, higher its value as it can support a much larger set of analysis scenarios that a processed data set could support. Data sets that are aggregated, sampled, filtered or transformed can have a lower value as they can severely limit the type of analysis. Raw

One of the biggest hurdles to Digital Transformation and Digital Innovation is the organization's inertia and tendency to optimize for self-preservation. Self-preservation can exist in the enterprise at the individual, team, divisional or the organizational level and can have a devastating impact on the organization's ability to innovate and grow. Self-preservation is not a new phenomenon however, it is more deadly for an enterprise now than ever. This is because the speed of technology change has increased geometrically. In the past, self-preservation would automatically get corrected as the technology was generally learned and adopted slowly with enough time for the enterprise to become aware of the change and implement it. However, the rate of technology change has magnified tremendously and the enterprises no longer have the luxury to take their time with the change. Inaction risks getting left behind and other competitors who leverage and change faster stand to capture the largest market shares and customer mind share. Self preservation is the tendency of the enterprise to ignore, undermine or postpone the adoption and integration of new technology in the enterprise to avoid a change in the status quo across technology, products, services and most importantly, day to day operations and organizational structure. Self-preservation can lead to what is termed as "politics" in an org, it can stifle innovation and innovative individuals & teams and it can favor business driver stagnation over risk taking. 5 Signs of Self-Preservation The following are signs of self-preservation Highlighting the Journey of Innovation as Failure Adversarial teams and individuals within an enterprise who are interested in self-preservation often go out of their way to highlight the tough, risky journey of true innovation as a failure citing the cost and the time being taken to address the real problems in a truly innovative manner. While the individuals and teams trying to

For many enterprises, transforming into a digital organization is a very big priority. Digitization is more than a passing fad; instead it almost is a precursor to survival in the next decade. Analog mechanisms of running businesses are no longer sustainable nor likely to give confidence to customers, employees, stakeholders and shareholders. Measuring Digital A digital organization is characterized by the following Time to Customer Insight The Time to Customer Insight in a digital organization is the time it takes to collect, process, analyze information to determine the health of a customer, their satisfaction with current products and services, their unmet, possibly unstated needs and the impact that external market events might have on the customer. Time to Reaction Time to Reaction is the time taken to react to a customer insight through the introduction of a new product/service to solve an existing or a new problem or through better packaging of existing solutions to address otherwise existing problems. Time to Market Time to Market is the time taken to bring a new capability, product or service to market often as reaction to a customer or market insight or feedback Time to Iteration Time to Iteration is the time taken to solicit, gather, process, analyze customer feedback and effect a change in existing products or services or bring new products and services to market to address the customer feedback. Digital Organizations Digital organizations are characterized with minimal Time to Customer Insight, Time to Reaction, Time to Market, Time to Iteration and a constant effort and investment into further optimizing and minimizing these metrics. Digital organizations focus on the flow of information through the organization and use of the information to generate and deliver more value for the customers. Key Characteristics of Digital Organizations Instrumentation of Interfaces, Products, Systems, Applications, Processes A digital organization ensures

One of the most common misconceptions out there is the belief that technology equates innovation. Innovation is the creation of new value through a better solution for a problem that either does a better job in solving the problem or does so in a manner that the solution is accessible in a larger set of circumstances by a larger number of people. On the other hand, technology is simply the tooling that holds the promise of new solutions but by itself, is meaningless. Enterprises can become enamored by the promise and hype about technology and go down long, complex journeys, invest millions in upgrading technology and still come out empty on the other side because they built technology for technology's sake. Even in well intention boards and C-suite, industry peer pressure and hype around technologies can force action that ultimately leads to massive investments in people, software, technology, and vendors but does not yield the ROI promised by the technology. Leadership The problem can be accentuated when not enough due diligence is done on the applicability of the technology to the enterprise given the current state i.e. the point in time when the technology is being introduced, the customer's propensity to accept the technology-driven solution i.e. are the users ready to embrace, adopt, learn and utilize new solutions and burning problems that necessitate the adoption of new technology to better solve the problem. When the timing of new technology introduction is gotten wrong, it almost always fails to deliver on its promised ROI. Leaders need to rise above the hype and peer pressure and ensure that they understand, first and foremost, the burning problems that plague their customers or make the bedrock of their future strategy. Next, leaders need to ensure and validate that the technology in mind can actually be used to solve the problem through rapid prototyping and minimal investment. Once customer feedback on the prototype has been validated, then only

When people think about personal protection equipment, they typically think about hard hats, steel toed boots, and safety goggles. One of the most commonly used types of protective gear, however, is fairly normal looking protective apparel. Protective apparel from KleenGuard is used in many industries ranging from medical labs to manufacturing facilities and offers an excellent first line of defense from a wide range of different hazards that are commonly found in the workplace. Look Like Normal Work Clothing or Uniforms The apparel from KleenGuard is designed with safety first in mind, but it is also made to look and feel nice so employees will be happy to wear it. In fact, many people don't even realize that this type of apparel is a form of protective gear that is keeping them safer while at work. Depending on which apparel is chosen, these items can be buttoned up, zipped up, sealed with tape, or slipped right on to allow easy preparation at the start of a shift. Types of Protection KleenGuard makes a full lineup of protective apparel, so looking at each individual item is the best way to learn about what types of protective features it offers. The following, however, are some of the different ways that KleenGuard protective apparel help to keep those who are wearing it safe: Liquid Barrier - The material is made to stop liquids from soaking through and coming in contact with the skin. This is important when working with biological liquids (body fluids, etc.) or when working with chemicals that could cause skin irritation. Particulate Barrier - Stopping particles of materials from getting through the clothing is an important feature. Tiny particles of wood, metal, fiberglass, or other very small materials are kept away from the skin to avoid irritation or other issues. Antistatic - The material resists the buildup of static, and passes the NFPA 99 criteria for this feature. Avoiding static is important in many industries and can be a key safety featur

Safety Myths We Could All Live Without Safety MythsI'm going to level with you today: There's a lot, and a mean a metric ton, of misinformation when it comes to safety in the workplace. The more experience you have, the more and more you discover which of the things you've been told actually seem to hold up to the action of a real workplace, and which advice becomes clearly idealistic and less useable. That said, why can't we just skip past the clutter? Why do myths about the nature of safety and accident prevention continue to circulate when experienced practitioners know them to be complete bologna? To be honest, I can't answer that, but hopefully what I can do is more useful; in this article, we're going to go over some common workplace safety myths and dissect them so that, with a whole lot of luck, they won't leave anyone's lips ever again. Accidents Happen Safety Myths AccidentsFirst of all, yes, accidents do happen… but the statement itself is dismissive, and suggests that some things are just out of our control. The problem with this sentiment is twofold. First of all, it's a slippery slope: If you decide one thing is out of your control, it's easier to accept that another thing might be as well. Before you know it, you're leaving too much up to chance and not enough up to your problem solving skills. The second problem is that the idea that accidents just "happen" of their own accord is silly and untrue. There is always something you can do, and you should always be actively improving your safety by finding these things as they come along. One counter example to this that people sometimes come up with is a case in which an employee does something really boneheaded and gets themselves into a dangerous situation. "Isn't that kind of out of my control?" one might ask. Actually, there are two possible situations here: 1. The worker deliberately put themselves in harm's way for some unknown reason. In this case, a resu

According to the Insurance Information Institute, 40% of businesses affected by a natural or human-caused disaster never reopen. When disaster strikes, consumers can only wait so long before moving on to another supplier or service provider if you are not able to get operational in time. Insurance might help to recover some of your loses, but it will do little to replace your customers. More importantly, the safety and well-being of your employees as they cope with disaster is a hefty task in itself to take on. In light of recent events, many organizations are left wondering, are they ready and prepared when disaster strikes? So just what does it mean to be ready? Investing in a preparedness program can make all the difference in the world when disaster strikes and promote an internal belief that your company is ready for disaster when it strikes. This policy should reflect the mission and values of your organization that can be implemented seamlessly throughout the company. Focal points of your preparedness program should detail specific goals including: The overall safety and protection of your employees, visitors, and any other persons that may be at your facility when a disaster occurs. Don't forget to account for persons with disabilities and special needs. Keeping customer service operations functional Protection of assets, both in the physical and electronic form Environmental protection and contamination prevention Companies image and reputation Having a team to help continue the improvement and implementation of your program is vital to its success when needed. Your team should meet regularly to continue the development and focus of the program. Each individual will have their own role and responsibilities when disaster strikes, a proper preparedness program will identify these, insuring an accountable team to help in the recovery process. How do you know what to plan for? It's impossible to predict what the next disaster will be, but accounting f

Improving Indoor Air Quality Indoor Air QualityWhen trying to make improvements to the workplace, many companies don't even consider the actual air that is breathed in by everyone all day. Indoor air quality can be a significant problem that can have a wide range of different effects on employees throughout the facility. Some of these issues can be immediately seen, such as with allergies. Others may take longer to develop, but can be very serious. If you are not taking air quality seriously in your facility, you are not only doing everyone a disservice, but you could be exposing the company to the risk of potential lawsuits years down the road. With this in mind, take some time to look at five of the most important things that you should know about indoor air quality, and how you can make simple changes to improve it. According to OSHA's Safety and Health Topics: Poor indoor air quality (IAQ) has been tied to symptoms like headaches, fatigue, trouble concentrating, and irritation of the eyes, nose, throat and lungs. Also, some specific diseases have been linked to specific air contaminants or indoor environments, like asthma with damp indoor environments. In addition, some exposures, such as asbestos and radon, do not cause immediate symptoms but can lead to cancer after many years. 5 Things to Know about Indoor Air Quality 1. Proper Ventilation and Filtering One of the biggest problems in most workplaces is that the air in the facility doesn't get properly circulated. As the air is breathed, moved around machinery and exposed to cleaning chemicals, it keeps picking up more and more contaminants along the way. Over time, this air can become hazardous to your health and lead to things like headaches, allergies and many other issues. This is why OSHA and many other regulatory organizations recommend reviewing your facilities air ventilation system and filtering. By taking the air from within the facility and venting it outside, all of these common contam

People today work 40+ hours per week, meaning they are spending about half of their waking hours at work. Given the total number of hours employees are spending at work, it is inevitable that some of them will experience serious medical problems while at the facility. When this happens, employers have a responsibility to be able to contact the paramedics right away, and to provide the initial care until professionals can arrive. In the event of respiratory or cardiac arrest, it may be necessary to perform CPR or even use an AED. Providing instruction to employees on how to use an AED, and how to properly perform CPR is essential. Some companies will offer the training to everyone in the facility, and others will only train a select few. The important thing is that there is someone who can respond to emergencies, and help keep the person alive until the paramedics can arrive. What is CPR? CPR, or Cardiopulmonary resuscitation, is one of the most commonly seen emergency procedures. It is performed on television all the time, and even in real life it is far more common than most people might think. While it might look easy to perform on TV, the fact is, it needs to be done with proper technique or it can cause a lot of damage. Fortunately, training people to properly perform CPR is fairly simple, and doesn't take very long. In many cases a full CPR class can be given in a half of a day, and the employees in the class can become certified to perform this life saving procedure. During the training classes, employees will learn when they should attempt CPR, and how it should be performed. Some interesting things that employees will learn include: CPR is done to help push the blood through the body when the heart is not beating. Keeping the blood circulating will prevent damage to the heart, brain and other vital organs. Rescue breathes are actually optional. While most people surveyed believe that breathing into the mouth of the victim is the most important part of

The Occupational Safety and Health Administration, or OSHA, is a government body tasked with regulating safety for workers, primarily in physical labor occupations, across the United States. They set the rules for transporting materials and chemicals, operating machinery, and other such guidelines to keep workers safe and to give them a voice when conditions might not otherwise be up to par. OSHA is your friend as a business owner, but there are certain situations in which interaction with OSHA can be a bit nerve-wracking for a company's management. OSHA Investigations OSHA investigations usually stem from serious injuries, fatalities, and large-scale catastrophes that occur in the workplace. Especially in the case of fatalities, OSHA is there for both the worker and for the company. For the employee and their family, and by extension the safety of other employees, OSHA will look into the circumstances surrounding the death or injury and determine if the company or its policies were fully or partially to blame for the incident. On the other hand, as long as you have adhered to OSHA guidelines, the investigation can help protect you from legal action if it is concluded that your company was not at fault. Re-opening OSHA Safety Sign Guide A Guide to OSHA Safety Signs This Guide to OSHA Safety Signs walks you through the recent updates to OSHA and ANSI sign requirements. You'll learn the required components of OSHA safety signs, including tips for formatting and posting your signs. Get Free OSHA Safety Sign Guide However, OSHA does have the right to re-open an investigation, even if it had previously reached a conclusion and closed it. This can be a bit worrying for management who have already been told that they were in the clear. However, the re-opened investigation must be concluded within six months of the original incident, so there is a fairly small statute of limitations on this re-opening period. For example, in June of 2013, a veteran mechanic worki

Improve Organization and Efficiency with Industrial Labeling Industrial labeling is an essential activity in any facility, and for many different reasons. For example, it can help to improve safety as well as organization and even efficiency. In fact, proper labeling can benefit almost every measurable area of the facility. If you don't already have a proactive labeling policy within your facility, look at the following ten points to see why it is so important. 1. Regulatory Compliance One of the most important reasons why you need to focus on proper industrial labeling is that it is often required by organizations like OSHA. If you are using certain hazardous chemicals, for example, you will need to have the containers labeled using the proper industry standards. In addition, you must put these types of labels on any products that contain these chemicals before you ship them out. There may be other regulations where you need to have proper labeling too. Machines and pipes that use or transport hazardous items will often need to be properly labeled. Even if it is just steam that is being transported, you should likely have it clearly noted so nobody accidently burns themselves while working in the area. 2. Tracking Maintenance Tasks Many facilities will use industrial labeling to distinguish different machines or vehicles within the facility. This is much easier to use than checking the VIN or serial number each time, and it can make scheduling the maintenance of these items much easier. If you have an industrial label maker, you can print off a label that has a bar code or other easily identify mark. This can then be scanned by the maintenance team every time they change the oil or perform any other type of work. This can help them to log all the activities they have done, and even make it so all their activities are tracked through computer programs. However you decide to actually track and store the information, you will find that having each machine ta

Introduction to Operational Excellence For most of us, Lean is a common concept by now. By extension, we're also familiar with the idea of continuous improvement; the way we run our business should ultimately be reflective of a chain of efforts to change for the better and reach more perfect efficiency. That's all well and good, but we've seen more and more businesses shying away from simply relying on "continuous improvement" in recent years and instead throwing around the term "operational excellence." While the two terms do ultimately work in tandem, and even though there's some overlap, it's important to understand where the two differ. A good way to think about operational excellence is as the answer or endgame to your continuous improvement actions, it's a state you want to attain through your workplace improvement endeavors. Unlike continuous improvement, however, where you're simply trying to 'always get better', operational excellence has a more clearly defined point where it can be said you've reached your goals. One of the biggest criteria for operational excellence is a horizontal and vertical (so throughout all levels and teams of a company) understanding of how workflow should look and how to correct problems when something isn't flowing correctly. This creates operational excellence because employees are now able to solve their own problems without relying on specialists or management, drastically decreasing downtime and putting them into a preventative rather than a reactive mode when solving problems. Furthermore, operational excellence then frees up your management and executives to focus on advertising and brand/market expansion planning and projects. In short, operational excellence allows a company to achieve continual improvement while still having the resources to put an emphasis on bottom line and market share growth. Operational Excellence Question Posed Sounds pretty awesome, right?! We think so, but you

Your facility probably has many written safety procedures-hazard communication or emergency response, for example-but do you have a comprehensive health and safety management system (HSMS)? OSHA mandates many kinds of safety plans, but there is no federal mandate regarding a health and safety system that covers all other safety plans (though some states do require one). This system governs how safety works in your facility and gets everyone involved. If OSHA doesn't require an HSMS system in your state, then why bother implementing one? While a safety system does require a lot of work, the benefits are numerous. Not only will employee morale improve, the number and severity of injuries will be reduced and production may actually increase. Safety, it turns out, is good for business. OSHA also recognizes businesses that have used effective HSMS to achieve lower-than-average injury and illness rates through their Voluntary Protection Programs. Data suggests companies that have developed these kinds of safety systems have seen positive results. According to OSHA: "Companies in OSHA's Voluntary Protection Program, VPP, all of whom have implemented comprehensive safety and health management systems, experience lost workday incidence rates that are 60% to 80% lower than their industry counterparts. They also experience reduced absenteeism and turnover, improved productivity, and lower Workers' Compensation costs. Safety and health management works and adds to the company's bottom line profits." Getting a health and safety system started at your workplace takes a lot of legwork, so let's take a look at how to begin and how to get everyone from management to employees on the work floor involved. Management Leadership Business-Meeting-1 For a health and safety system to be effective, it can't just be left entirely up to a safety manager. Management needs to set the tone for the program and demonstrate their commitment to it by providing necessary polic

Industrial color codes To minimize workplace injuries and accidents requires the combined input of both the employer and the employees. There are tens of hazards lurking everywhere within the organization and while it is not possible to cover every angle, properly informing the relevant persons of the potential hazards can go a long way towards ensuring safety. Workplace safety is a great concern and immense regulations have been put into place and they are strictly enforced. These regulations have also ensured that the workers clearly understand their responsibilities and their rights. The employer has a huge responsibility of enforcing the set standards and ensuring safety to all. This can be achieved through a number of ways, including using industrial color codes and other appropriate marking and signs. Involving the staff Workers have a major stake in the safety of the organization and they will determine the success of any safety regulations put in place. It is hence important that they be involved right from the start and they be adequately trained to understand the purpose and meaning of each industrial color code and marking used. Sticking to simple and easily understandable colors and signs

Much has and needs to be said about an enterprise's AI strategy. Artificial Intelligence or AI is considered a fundamentally disruptive technology similar to the steam engine, electricity etc, a technology that will be pervasive and absolute in its impact on the world and its inhabitants. The ability to find hidden patterns to predict the future or detect a behavior has massive implications across the world, in every industry, sector, and domain. When faced with this realization, enterprise's can find themselves stuck, paralyzed and unsure about how to proceed. The field of AI is decades old already and the early success stories have been practicing AI for multiple years already with the tech industry leading the way. How can an enterprise that has no experience and competency in this area let alone lead the technology or even leverage it appropriately to drive business value? When developing the AI strategy, two ideas are paramount. First, this a fundamentally disruptive technology and the enterprise will need to establish it as a core competency for the foreseeable future. Not doing so will not be an option. Second, a long-term plan to success is superseded by the need to drive quick wins and small successes not only to build confidence but use real-world experience to develop and hone that skill. The Short-Term AI Strategy The short-term AI strategy should focus on driving immediate business value through enhanced customer experiences that leverage any field of AI be it machine learning, deep learning, natural language processing etc. Driving the usage and deployment of AI in front of an end user making them smarter, productive and better informed can pay rich dividends by not only helping the enterprise can real-world experience, but it can also give a perception boost to the company as being innovative and cutting edge. However, most importantly, this can highlight and promote the success and potential of AI in the enterprise and encourage a snowball eff

Sentiment, Sentiment Analysis, Sentiment Tracking have become a hot topic with multiple 'AI' startups focussing on providing sentiment driven insights to enterprises. The number of such startups points to the potential that enterprises see in Sentiment analysis and the impact it has on how the enterprise plans, operates, executes and delivers value. Sentiment Analysis is process of extracting sentiment (emotion or feelings) captured in signals that are embedded in various types of media such as print, text, audio, video, images etc. For example, if a reporter submits a report on a particular enterprise, the sentiment embedded in the article can point to how excited, worried, upbeat or impassive they might are about the enterprise. This sentiment can be then used by the enterprise to understand the perception about the enterprise that the external market carries and whether that perception is improving, degrading or staying unchanged. This insight can be used by the enterprise to improve their go to market plans, change their PR strategy or even go deeper and change their product strategy. Sentiment Analysis Is Not New The tracking, measurement and use of Sentiment is not a new scenario. Enterprises have been leveraging the output of sentiment analysis for a long time. User surveys, focus groups, market research, customer interviews etc. are all examples of generating data to perform and track sentiment. Similarly, influencer marketing through association with influencers or events or organizations with a certain perception or sentiment associated with them is a common technique to improve the enterprise's own sentiment. Sentiment Analysis and strategizing based on the analysis is a common and required function for any enterprise. Sentiment Analysis Using Artificial Intelligence With the advent of Artificial Intelligence (AI), enterprises now have another technique in their kitty to understand how they are perceived in the market and how that perception i