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The link between environmental justice and sustainability Our strategic business planning has benefitted from these dialogues. Environmental justice advocates early on urged business and industry to stop wasting assets and focus on waste reduction and recycling, not just simple disposal. Over the past twenty years, we've seen our customers join that chorus asking for better recycling solutions, and recycling and innovation in waste disposal reduction has become an increasing proportion of Waste Management's business. By the time we published our 2012 sustainability report, we were able to show that operations associated with recycling and production of renewable and alternative energy increased from 49 percent in 2007 to 57 percent in 2011. In 2011, traditional landfills represented only 13 percent of our total non-collection revenues, with recycling by far the largest element (47 percent). This evolution in business focus reflects the importance of sustainability as a business model for our sector - and for any other. Customers seeking environmental services want to be able to demonstrate concrete environmental benefits and resource conservation. Communities know that a sustainable business operates as a good and respectful neighbor. Environmental justice must be a core element of any company's social responsibility initiatives. RELATED ISSUE: http://the-crown-management.blogspot.com/ http://www.linkedin.com/groups/Blog-Crown-Capital-Management-Jakarta-4663261