College bicycle studies classes gain ground, expand focus | Inside Higher Ed - 1 views
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Justin S on 19 Oct 12"Sarah McCullough, a graduate student at the University of California at Davis who researched how people's feelings about biking - happy, scared, sad, etc. - relate to their likelihood of actually riding a bike. (She's finding that people with stronger emotions about biking - and not necessarily just positive ones - are more likely to do it. And people are more likely to bike when they perceive it as safe and socially normal.) "Just understanding how changes in cultural infrastructure have to accompany changes in physical infrastructure; it's not necessarily enough in many communities just to put in a bike lane. You also have to create a culture where people feel comfortable using it.""