Pro Walknomics/Pro Bikenomics | Streetsblog Los Angeles - 0 views
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Justin S on 21 Sep 12When it comes to walking, many businesses understand pretty intuitively the value of fostering good foot traffic - the ones that are surviving, anyway. With bicycling, however, a lot of business owners and political decision-makers just don't get it at all. When Elly Blue wrote "Why an additional road tax for bicyclists would be unfair," which was later followed by a series of posts on Grist under the banner of bikenomics, I started to view bicycling under a completely different lens. This view and emphasis on economics has influenced my own writing and advocacy ever since. Elly Blue (left) & April Economides (right) At Pro Walk-Pro Bike April Economides, principle of Green Octopus Consulting, who headed up the program to create bicycling friendly business districts in Long Beach, is another voice in the bike movement who has been emphasizing economics. She was recently hired by Bike Nation to manage their bike share program proposed in Long Beach. Blue and Economides got together for the first time for a presentation at Pro-Walk/Pro-Bike titled "Bikenomics & the Business Case for Bike-Friendly Business Districts". Their presentations complimented each other very well, with Blue setting up some of the conceptual framework for why looking at the economics of bicycling is important, while Economides outlined the nuts and bolts of the outreach and programs done so far in Long Beach. April encouraged people early on in her talk "to engage the business community; we can't just preach to the choir". Some of the most well known aspects of the Long Beach bicycle-friendly business districts are the discounts participating businesses offer for those arriving on bike, and the themed bike racks selected by and installed for businesses. Each business district also received its own cargo bike to be used by businesses for whatever use they may find for them. Given the difficulty of finding places to either buy or rent such utilitarian bicycles throughout most