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Barbara Lindsey

I'm So Totally, Digitally Close to You - Clive Thompson - NYTimes.com - 0 views

www.nytimes.com/...07awareness-t.html

facebook networking social

shared by Barbara Lindsey on 18 Sep 08 - Cached
  • unless you visited each friend’s page every day, it might be days or weeks before you noticed the news, or you might miss it entirely.
  • He developed something he called News Feed, a built-in service that would actively broadcast changes in a user’s page to every one of his or her friends.
  • Instead, they would just log into Facebook, and News Feed would appear: a single page that — like a social gazette from the 18th century — delivered a long list of up-to-the-minute gossip about their friends, around the clock, all in one place. “A stream of everything that’s going on in their lives,” as Zuckerberg put it.
  • ...5 more annotations...
  • When students woke up that September morning and saw News Feed, the first reaction, generally, was one of panic.
  • He created a Facebook group demanding Zuckerberg either scrap News Feed or provide privacy options.
  • Zuckerberg, surprised by the outcry, quickly made two decisions. The first was to add a privacy feature to News Feed, letting users decide what kind of information went out. But the second decision was to leave News Feed otherwise intact. He suspected that once people tried it and got over their shock, they’d like it.He was right. Within days, the tide reversed.
  • he bits of trivia that News Feed delivered gave them more things to talk about — Why do you hate Kiefer Sutherland? — when they met friends face to face in class or at a party. Trends spread more quickly. When one student joined a group — proclaiming her love of Coldplay or a desire to volunteer for Greenpeace — all her friends instantly knew, and many would sign up themselves. Users’ worries about their privacy seemed to vanish within days, boiled away by their excitement at being so much more connected to their friends.
  • It catalyzed a massive boom in the site’s growth.
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