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Celeste Arrieta

Garr Reynolds/Presentations - 0 views

www.garrreynolds.com/...prep.html

shared by Celeste Arrieta on 22 Mar 10 - Cached
    • Celeste Arrieta
      Celeste Arrieta on 22 Mar 10
       
      SIMPLICITY!!
  • you have to think very hard about what to include and what can be left out.
  • essence
  • ...31 more annotations...
  • message
  • audience could remember only three things about your presentation,what would you want it to be?
  • analog
  • the best presenters often scratch out their ideas and objectives with a pen and paper.
  • whiteboard
  • sketch out my ideas
  • write down ke
  • points
  • outline and structure
  • speaking and connecting to an audience
  • persuade
  • storyboard
  • I draw sample images that I can use to support a particular point, say, a pie chart here, a photo there, perhaps a line graph
  • content to flow
  • notes
  • iStockphoto.com
  • presentation structure
  • logic of your content and the flow of the presentation
  • (so what?
  • "sell" your message in 30-45 seconds. I
  • essence of your presentation content and write it on the back of a business card?
  • Good presentations include stories. The best presenters illustrate their points with the use of storie
  • relevant
  • remember
  • memorable
  • remember
  • Good stories have interesting, clear beginnings, provocative, engaging content in the middle, and a clear, logical conclusion
  • rehearsed
  • several times
  • What is the purpose of the event?
  • Who is the audience?
suzanne ondrus

Social Media in Africa, Part 2: Mobile Innovations - ReadWriteWeb - 1 views

www.readwriteweb.com/...ia_in_africa_part_2_mobile.php

mobile_phones africa social_networking mobile

shared by suzanne ondrus on 05 Apr 10 - Cached
  • social media technology conference PICNIC2008
  • conference featured prolific social entrepreneurs and technology developers from around the world who offered insight into various projects from the African continent.
  • Africa is unique in that it seems to have bypassed the same era of community infrastructure building that has occurred in developed nations around the world.
  • ...8 more annotations...
  • most of the technologies that currently permeate Africa aren't terrestrial. There are very few telephone lines, but mobile penetration is higher than any other region in the world.
  • Instead, internet connectivity is distributed nearly entirely by satellite.
  • The developers who are coming up with solutions in the continent, the ones who are writing software or hacking hardware, are creating for some of the harshest environments and use-cases in the world. If it works in Africa, it will work anywhere."
    • suzanne ondrus
      suzanne ondrus on 29 Apr 10
       
      The word "developers" could also be "capitalists." Again, I don't see why cell phones are so expensive in Benin & Burkina Faso!!
  • Perhaps this thought is what motivated Google to invest in O3B Networks earlier this month. O3B Networks is an ambitious attempt to bring three billion people in the developing world (mainly in parts of Asia and Africa) online by launching sixteen inexpensive, low-orbit satellites. The potential benefits for Google are obvious. This is three billion new internet users, who will more than likely use Google to search, and who will potentially click-through Adsense links and use other Google products. An indicator that Google may be anticipating as much is their move into Africa last year. They've since opened offices and hired people in both South Africa and Kenya with plans to eventually operate out of all sub-Saharan African countries.
  • At the end of 2007 there were over 280 million mobile phone subscribers in Africa, representing a penetration rate of 30.4% Africa has become the fastest growing mobile market in the world with mobile penetration in the region ranging from 30% to 100% from country to country. Fastest growing markets are in Nigeria, South Africa and Egypt
  • The Democratic Republic of Congo, population 60 million, has 10,000 fixed telephones but more than a million mobile phone subscribers. In Chad, the fifth-least developed country, mobile phone usage jumped from 10,000 to 200,000 in three years.
  • Micro-payments and Mobile Banking
  • Mobile News Reporting
Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

online.wsj.com/...3940904575395073512989404.html

privacy online rights onlinerights onlineprivacy tracking datamining

shared by Barbara Lindsey on 29 Dec 10 - Cached
  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
  • ...22 more annotations...
  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
      Barbara Lindsey on 09 Nov 11
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
  • Barbara Lindsey on 29 Dec 10
     
    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

O'Reilly Network: What Is Web 2.0 - 0 views

tim.oreilly.com/6228

web2.0 O'Reilly

shared by Barbara Lindsey on 30 Aug 11 - Cached
  • "folksonomy" (in contrast to taxonomy), a style of collaborative categorization of sites using freely chosen keywords, often referred to as tags. Tagging allows for the kind of multiple, overlapping associations that the brain itself uses, rather than rigid categories. In the canonical example, a Flickr photo of a puppy might be tagged both "puppy" and "cute"--allowing for retrieval along natural axes generated user activity.
    • Barbara Lindsey
      Barbara Lindsey on 30 Aug 11
       
      Key is flexibility for user-generated tags that are meaningful to them.
  • peer-production
  • RSS allows someone to link not just to a page, but to subscribe to it, with notification every time that page changes.
  • ...1 more annotation...
  • RSS is now being used to push not just notices of new blog entries, but also all kinds of data updates, including stock quotes, weather data, and photo availability
  • Barbara Lindsey on 30 Aug 11
     
    O'Reilly definition of Web 2.0
Barbara Lindsey

I have found the cognitive surplus, and it hates pigs » Nieman Journalism Lab - 0 views

www.niemanlab.org/...tive-surplus-and-it-hates-pigs

internet time spent wikipedia tv

shared by Barbara Lindsey on 13 Oct 11 - No Cached
  • Barbara Lindsey on 13 Oct 11
     
    So important to contextualize the time we spend on the net versus other activities and what we actually do with that time on the net.
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