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Imagine the cultural understandings that could develop between readers from opposite sides of the earth sharing thought together. 

Results suggest that there is no significant difference in the Amazon rankings. This suggests that releasing academic books on open access does not lessen printed book sales online in comparison with traditional university presses using Amazon.com and Amazon.ca rankings. On the other hand, AUPress, because it is open access and publicly available at no cost, can boast of having a significantly larger readership for its books. The traditional university presses, because of their cost, print-only format, and other proprietary limitations are not readily available and therefore not accessible to many potential readers.

if you’re publishing, think beyond the financial impact of a book. Consider peripheral factors such as extending the reach of your work and non-monetary reward factors such as connecting with colleagues in emerging economies, speaking invitations, collaboration opportunities, etc.