Group items tagged

t's worth noting that in this particular study "social media" includes text messaging. Combined with blogging and social networking, these three technologies are used by 50% of U.S. adults for communication purposes.

85% of rely on one of the three platforms to stay in touch with others.

Although these numbers look promising for our favorite genre, social media, they should probably be taken with a grain of salt. While we do believe that text messaging is an important method of communication, it doesn't quite fit with what the standard definition of social media is: blogging, social networking sites, and other web properties that engage collective groups of people to drive their content. We would like to see how the numbers really break down among the three "social media" activities they measured, but that data was not immediately available.

Side Note: Personally, I find the terminology "the great unwashed (masses)" a little demeaning. The fact is that those at the lower end of the technology-use spectrum don't use things like text messaging and the internet as much because they are usually economically disadvantaged - an unfortunate condition that has numerous causes including everything from poor educational resources to lack of job opportunities in their geographic region. Lumping this lower-income group into one "great unwashed" group was an unnecessarily cruel way to address those not participating in the social media revolution.

1 out of 10 U.S. adults now publish blogs (up from 5% last year) 1 out of 5 18-34-year olds publish blogs (up from 10% last year) 22% of U.S. adults use IM (up from 9% last year) 21% of 18-34-year olds use IM (up from 14% last year)

I think now it's taking off because social networks are taking off...People may have been doing it before, but may not have realized it. Now they're recognizing it for what it is."

demographic

In exploratory qualitative research, we have undertaken indicates the consumer might take a broader view of what social media might mean. For example, it could be taken by consumers to mean any digital form of personal communication that helps enable peer collaboration and sharing. This softer, less-structured definition is possibly useful in determining possible future growth areas of personal social P2P media from a consumer-centric POV."