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Barbara Lindsey

14. Case Study: Latin America « - 0 views

  • Honduras was not the only example of how Twitter is been used to change the fate of politics. On July 5, 2009, Mexico had its legislative elections and a hashtag -#votonulo-[Figure 5] was created. The purpose was to request that Mexicans vote “NO VOTE”. According the CNN en Español this made a difference on the way that Mexican people voted that day.  About 6% of the Mexican population voted “NO VOTE” in a country with a population of more than 109M this means about 6.5M. In metropolitan areas like Mexico City with almost 20M people [12] and Guadalajara with almost 5M people [11] the “NO VOTE” reached 11% (2.7M). This event has never happened in Mexico before, according to CNN en Español, Twitter played an important role in it. [13,14]
  • Mobil technology has reached critical mass in Latin America, therefore, this may facilitates the growth of Twitter in this part of the world, as its platform can be access by text message. For example, Argentina has a mobile penetration of 98.7%, followed by Chile which has an 80.4% and Mexico and Brazil with over 70%. [3]
  • It is important to know that in Latin America the first exposure to internet comes from the mobile technology
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    How Twitter is used in Latin America
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