Skip to main content

Home/ BCU Library/ Group items tagged marketing

Rss Feed Group items tagged

Sara Thompson

The Learning Black Market - 0 views

  • In simple terms students personal use of the internet is generally very effective for their education but they are nervous that their practices are not valid and don’t reveal them to their tutors.
  • The learning black market exists largely in the Personal area of the map. Our data from the Transitional education-stage (Late stage secondary school + first year undergraduate) is indicating that learning activity in this area has two main elements
  • I suspect that Facebook IM is used extensively for homework as it’s convenient and immediate. It’s also private and a very low risk way of collaborating with a fellow student.
  • ...5 more annotations...
  • The debate should be around how we evolve educational processes to take advantage of or to account for these new forms.  We cannot continue to teach the literacies that have been the mainstay of the educational system in their current form because the web smashes traditional paths to understanding.
  • A search on Google to help complete an assignment commonly returns a Wikipedia article. As we know Wikipedia articles are pitched at an ideal level and length to get a handle on a new subject which is something our Transitional students have to do a lot. The problem is that most of the students in the Transitional education stage we have spoken to in the US and the UK have been told not to use Wikipedia and so keep this practice a secret.
  • This is generating the learning black market in which is it all too easy to simulate understanding for coursework and formal assessments. Worse still, it is a market in which genuine learning can take place but is not being recognised because resources and practices are not seen as valid and therefore do not become visible to the formal education system.
  • I think what you are describing here is more accurately a grey (or parallel) market “the trade of a commodity through distribution channels which, while legal, are unofficial, unauthorized, or unintended by the original manufacturer”.
  • I chose the name ‘Learning Black Market’ because of the way in which I think current approaches are pushing students learning practices ‘underground’ (as Jo’s experience would indicate). It’s the clandestine aspect of the phrase that I’m interested in. The ‘goods and services’ are not in themselves illegal but they are being treated that way by students.
  •  
    "The messages or lack of messages from educational institutions on these practices is generating a learning black market which masks the sheer scale of these new modes of engagement."
Sara Thompson

Unbundling Higher Education | From the Bell Tower - 0 views

  • You can still buy albums, but what Jobs and Apple did was completely unbundle how music is sold. We now buy just those songs we prefer from individual artists, and create our own playlists. Now apply that idea to higher education.
  • but for the most part only a single institution can provide the whole bundle. This makes a great deal of sense for accreditation purposes. If your university is accredited, then every course and degree earned from it has the seal of approval. Now a new group of providers are bringing courses to the market, and their goal is to do to higher education what Apple did to music.
  • What they all have in common is unbundling. None offers degrees, and even if they did there’s no accreditation to back them up. In time that barrier will likely be eradicated. Recall that for-profit online universities once faced challenges obtaining accreditation in many states, but it is a thing of the past. Their growth was unstoppable, and in time states and accrediting agencies has to capitulate.
  • ...4 more annotations...
  • Khan Academy is equally well known, and an Inside Higher Ed news report shares some of the founder’s views about how his open learning website could provide competency-based credentialing as opposed to traditional accreditation.
  • Then there are some new entries into the open course market, such as Udacity, Coursera, Good Semester and Udemy.  These newer competitors are starting off with just a few courses, mostly free, but they give the impression that as many different providers become available a strikingly different model of higher education – alt-HE – could emerge.
  • An unbundled system of higher education might require academic librarians to think more entrepreneurially about how they operate.
  • The growing popularity of unbundled higher education also demonstrates there is a huge global audience for these courses; citizens around the world are seeking higher education that is unavailable or too costly in their own community. The forward-thinking traditional universities are looking at how they can capitalize on that market.
  •  
    Steven Bell looks at trends in unaccredited education (OER, for-profit) and postulates on what it might mean for academic libraries. 
Deb Robertson

Gateway Market: Central Iowa's Good Food Market in Des Moines - 1 views

  •  
    This s the place I had lunch during the IASL Conference, April 2012. Dan C. Said the Bakery is AWESOME! I enjoyed the cafe.
Sara Thompson

British Library: going beyond books | Culture professionals network | Guardian Professi... - 0 views

  • As this is a new initiative for the library, we're currently talking to as many creative practitioners as possible about how the library can shape services for them. We recently organised mentoring days, focus groups and networking events with partners such as Sheffield Doc/Fest
  • There's been a real buzz around the British Library recently – for the first time in March we held the Spring Festival, a five day celebration of creativity, fashion and design aimed at the creative industries. There was a lot on show, including a spring market, LATE event with 50 artists working in the front hall and a vintage knitting event – over 1,700 people took part.
  •  
    There is so much potential for museums, galleries and libraries to think more broadly about how their collections can help and inspire anyone who needs them - whether it's artists, designers, business people or academics.
Sara Thompson

Embedded Librarianship in the LMS Survey Results - 1 views

Some interesting comments from a listserv message... ---------- Forwarded message ---------- From: Burke, John J. <burkejj@muohio.edu> Date: Thu, Mar 15, 2012 at 9:03 AM Subject: [...

instruction LMS libraries info-literacy

started by Sara Thompson on 19 Mar 12 no follow-up yet
Sara Thompson

Blogs vs. Term Papers - NYTimes.com - 0 views

    • Sara Thompson
       
      It almost sounds like he's saying that term papers, by their very nature, must be NOT interesting.
  • Her conclusion is that students feel much more impassioned by the new literacy. They love writing for an audience, engaging with it. They feel as if they’re actually producing something personally rewarding and valuable, whereas when they write a term paper, they feel as if they do so only to produce a grade.
  • “The sad thing is, he’s now convinced there is brilliance in the art world, brilliance in the multimedia world, brilliance in the music world and that writing is boring,” Professor Davidson says. “I hated teaching him bad writing.”
  • ...4 more annotations...
  • He proposes what he calls the “page a year” solution: in first grade, a one-page paper using one source; by fifth grade, five pages and five sources.
  • The National Survey of Student Engagement found that in 2011, 82 percent of first-year college students and more than half of seniors weren’t asked to do a single paper of 20 pages or more, while the bulk of writing assignments were for papers of one to five pages.
  • “Writing term papers is a dying art, but those who do write them have a dramatic leg up in terms of critical thinking, argumentation and the sort of expression required not only in college, but in the job market,” says Douglas B. Reeves, a columnist for the American School Board Journal and founder of the Leadership and Learning Center, the school-consulting division of Houghton Mifflin Harcourt. “It doesn’t mean there aren’t interesting blogs. But nobody would conflate interesting writing with premise, evidence, argument and conclusion.”
  • The debate about academic writing has given rise to new terminology: “old literacy” refers to more traditional forms of discourse and training; “new literacy” stretches from the blog and tweet to multimedia presentation with PowerPoint and audio essay.
1 - 9 of 9
Showing 20 items per page