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Responsive design. This is a term that means that your website automatically senses what kind of device is being used to access information and adjusts accordingly. To further explain, responsive design allows the users to access an advanced four column layout, with the width of 1292 pixels, on a 1025 pixel width screen, and then automatically simplifies the site into one or two columns for smart phone viewing.

More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

Many socially networked consumers leave false information when asked to register: 88% admit to having given incorrect information or leaving forms incomplete when creating a new account on a website, up from 76% who said so a year earlier.

With social login, consumers are given the choice to have a more personalized experience when they visit a website without needing to re-enter preferences.

If you look at the data from the survey, you will see that marketers believe their website is the leading source of leads and that 80% of marketers believe they are NOT maximizing their efforts there.As I like to say:  “you got them into the store (aka website), now what?”  The next step for marketers who are doing the right things with inbound marketing, lead nurturing, and such as optimize conversion when they get them to the website.

I am shocked that in this day and age: 27% have 8 or more fields.

Ardath: In your opinion, what is the biggest reason that B2B websites fail to generate demand?Craig: There are two reasons.The first is the propensity for creating brochureware.   Many websites are still boring, corporate, sterile, etc.  In today’s world, content needs to be arresting and provide buyers with something they actually want to read.  As well, design and usability is very important to the user experience.The second is conversion, plain and simple.  You have to decide what you want your website visitors to do on a particular page, etc.  If it is to register for something, then optimize the experience for the registration.   Most websites are not the great at that.

However, during the past six months, there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting. While content curation is nothing new, the rise in the use of mobile devices — especially tablets, such as the iPad and Kindle Fire — is changing when, where, and how we read internet content.

In the process, the programs often strip sidebar content and remove distractions such as advertising, allowing the reader to focus on the text of the article (or video/photos).  

Pew Research showed that nearly 20 percent of the U.S. population owns a tablet device, and nearly 30 percent owns an e-reader of some sort (a number that nearly doubled over the 2011 Christmas holiday season).