How to Calculate & Track a Leads Goal That Sales Supports - 0 views
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An SLA between Marketing and Sales is an agreement where Marketing promises to produce a certain quantity and quality of leads for Sales over a given time period. The SLA is tracked on a daily basis, typically in the form of a chart or graph that maps the progress against a cumulative goal
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next time Sales complains (and if you’re on track), all you have to do is tell them to take a look at the SLA -- the proof is in the data!
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In your SLA, you should get credit for the quantity, but also more importantly, the quality of the leads you hand over to Sales.
