a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
All, I really hope that we can grow this group into a useful resource over time. I'll delete any spam from the forums, so we hopefully will only get quality contributions. Cheers, David
All, Apologies: I shared some tags by mistake, that were meant for another group. I'm still learning with good old diigo. You may have received a notice: simply ignore/. Cheers, David
Hi, If you use Firefox, it's worthwhile installing the Diigo toolbar. Really works well for me. I think there is a real opportunity to find and share good B2B content. Let's see where it goes. Cheers, David
According to a survey of B2B decision makers from MarketingSherpa, the first place on the web users go is search (64%), followed by directly to a known manufacturer (19%). The importance of proper placement in search is twofold; where your URL ranks in searches and if your URL is showing up for the right keyword searches.
I also recommend you provide your management with three B2B marketing budget options: minimum, target and stretch.
These three budget levels reflect how much funding is required to meet your company's minimum, target and stretch sales revenue goals. You can explain that meeting the minimum sales goal will cost X dollars, meeting the target goal will cost Y dollars and meeting the stretch goal will cost Z dollars
B2B Branding: Why What Works for Starbucks Won't Work for You
n general, consumer-oriented companies tend to have simpler product offerings and value propositions. As a result, they can more easily “brand-attach” their customers at the product level. In contrast, B2B companies tend to have more complex products, services and value propositions. In order to establish distinctive brands, they must separate their brand identity from the product or service and brand-attach their customers at a higher level,