M2IT: How does a B2B landing page differ from a B2C landing page? Stefan: The question really is should a B2B landing page differ from a B2C landing page? The main difference is that B2B marketing has to explain much more complicated concepts and products than B2C. We all know what a TV is, for example. B2B can benefit from the lessons of what B2C does well: showing what readers will get in a compelling way and providing an easy way to get whatever it is.