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Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 

An individual user is the only ethical integration point for their own data from different sources. Our purpose is to catalyze a Personal Data Ecosystem where individuals are in control of their own data, AND to enable a thriving network of businesses around personal data stores and services.  Our three constituency initiatives:

It's now a little over 6 months into 2010, so a good time to reflect on the highlights of the year so far. At the beginning of the year, we identified some key trends to track: (in alphabetical order) Augmented Reality, Internet of Things, Mobile, Real-Time Web, Structured Data.

In the report, Forrester documents the evolution and direction of the Social Web in several distinct stages:

1. The era of social relations

2. The era of social functionality

Originally founded in 2005 IIW is focused on user-centric digital identity. As the community focus shifts beyond just identity the event is inclusive of the Federated Social Web, Vendor Relationship Management, and the emerging Personal Data Ecosystem. The third day of IIW is titled “Yukon” this year and is focused on the business opportunity in the space.