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India is the second largest Market in Asia for the automobile with over 3.4 million personal cars sold in 2018. Despite the increasing prices of Diesel, the country's diesel cars are still in demand, primarily due to the inexpensive nature of diesel car offerings compared to petrol ones, followed by vehicle mileage. Automotive OEMs are also pushing for more diesel car sales as it accounts for a significant share in its financials.

Everybody knows India is a country where generally every owner before acquiring a car makes sure to learn its maintenance cost, resale value, mileage and such other factors, which is indeed is a smart move. As many consumers do think about the resale value of the vehicle owned by them and retaining their vehicle after using for certain period of time.

Eicher Trucks and Buses (ETB) has launched Eicher 11.14 a highly fuel efficient 9.5 Ton rated payload truck, that with its unmatched features and benefits is likely to redefine and change the image of the 9- 9.5 ton rated payload trucks. This 14.5 T GVW truck product will carry forward the high performance legacy of Eicher Light & Medium Duty Trucks & provide higher benefit to the 9-9.5 ton payload customers with its modern look, style and a host of value features.

Eicher 11.14 a highly fuel efficient 14.5T GVW truck. With this launch it has become the first CV manufacturer to enter the 14.5 T GVW category. The new product will redefine and change the image of the 9- 9.5 ton payload segment with its unmatched features and benefits.