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The defenders of the unfettered Web have their hopes set on HTML5 — the latest version of Web-building code that offers applike flexibility

This is seen by many as a battle for the soul of the digital frontier.

Since the dawn of the commercial Web, technology has eclipsed content.

this is a battle that seemed fought and won — not just toppling newspapers and music labels but also AOL and Prodigy and anyone who built a business on the idea that a curated experience would beat out the flexibility and freedom of the Web.

Chaos isn’t a business model. A new breed of media moguls is bringing order — and profits — to the digital world.

the top 10 Web sites accounted for 31 percent of US pageviews in 2001, 40 percent in 2006, and about 75 percent in 2010.

Within five years, Morgan Stanley projects, the number of users accessing the Net from mobile devices will surpass the number who access it from PCs.

For the sake of the optimized experience on mobile devices, users forgo the general-purpose browser.

But eventually our tolerance for the delirious chaos of infinite competition finds its limits.

Much as we love freedom and choice, we also love things that just work, reliably and seamlessly.

about 35 percent of all our media time is now spent on the Web

The dark side of network effects is that rich nodes get richer. Metcalfe’s law,

which states that the value of a network increases in proportion to the square of connections,

We get the Web. It’s part of our life. And we just want to use the services that make our life better.

Blame human nature. As much as we intellectually appreciate openness, at the end of the day we favor the easiest path.

But eventually our tolerance for the delirious chaos of infinite competition finds its limits.