New web-search formulas have huge implications for students and society - 0 views
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When web surfers use Google or Bing to look for information about, say, the national debt, the search results they now see at the top of the page might differ from those of their neighbor. That’s because all the major search engines have revamped their formulas to include social media data as key indicators of a website’s importance.
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Corinne Carriero on 13 Aug 11Will students even realize that search results are being tailored to them?? -- Educators MUST address this situation with students!!
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The reasoning behind this game-changing move is to help us sift through the overwhelming amount of information at our fingertips. The major search companies recognize that we need a filtering system to save us from information overload, and the system they’ve created now relies more heavily on our history of preferences than on an objective calculation of relevance to bring certain resources to the front of the pack.
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How will users be able to make informed decisions or think outside their comfort zone if the links at the top of their search results mirror their currently held ideas??
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When web surfers use Google or Bing to look for information about, the search results they now see at the top of the page might differ from those of their neighbor. That's because all the major search engines have revamped their formulas to include social media data as key indicators of a website's importance.
