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Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Esquire looks to energize print with 3D animation | KEPR CBS 19 - News, Weather and Spo... - 0 views

  • I felt like a caveman seeing fire for the first time," says David Curcurito, the magazine's art director.
  • The issue will be available nationally by Nov. 16
  • It may be the future of print or just a dying medium's last desperate grab at attention as the Internet swallows more of peoples' time.
  • ...7 more annotations...
  • Time Inc. has tested personalized magazines that allow readers to mix and match sections from eight different titles.
  • Good Housekeeping and Cosmopolitan.
  • Esquire Editor-in-Chief David Granger acknowledged the issue is costing more than usual to put together.
  • absorbing some of the expense by agreeing to buy space for two "augmented reality" advertisements in the issue.
  • The magazine's regular "Funny Joke from a Beautiful Woman," feature gets a new twist from actress Gillian Jacobs in a gray nighty. She'll tell a second, "dirtier" joke should readers return after midnight.
  • I think of it as kind of our job to show people the strength of our medium."
  • But that still leaves Esquire and the rest of the business in a waiting game to see if advertisers return as the recession eases.
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