Spending Habits & Consumer Psychology Tests at Beyond The Purchase - 0 views
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Irene V. on 10 Aug 12interesante estudio sobre los tipos de consumidor, personality was measured using the "Big Five" personality traits model, a scale psychologists use to describe how extraverted, neurotic, open, conscientious and agreeable a person is. People who spent most of their disposable income on experiences scored highly on the "extravert" and "openness to new experience" scales.