But a growing body of research indicates that smell strongly affects how we think and act, that it can make people buy more, favour certain locations, and even respond more ethically and charitably.
Spending Habits & Consumer Psychology Tests at Beyond The Purchase - 0 views
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interesante estudio sobre los tipos de consumidor, personality was measured using the "Big Five" personality traits model, a scale psychologists use to describe how extraverted, neurotic, open, conscientious and agreeable a person is. People who spent most of their disposable income on experiences scored highly on the "extravert" and "openness to new experience" scales.
Scent Can Be a Powerful Memory Trigger - 0 views
The smell of virtue is lemony fresh - thestar.com - 1 views
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"They are small behaviours – it's not international peace – but they can have a significant effect on interpersonal relations," says Avery Gilbert, a research psychologist specializing in smell
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Researchers found that people acted more fairly and generously when they were exposed unconsciously to that fragrance.
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