@Publish

ideally you want to post content around noon or early evening. If you post a status message or share a link to an article at noon, you're more likely to catch business professionals on a lunch break who are looking to catch up their online social networks. Early evening, starting between 5 P.M. to 6 P.M. is another great time of the day to publish content to LinkedIn, because you are catching users at the end of their work day.

The worst time to post content or share links with your LinkedIn connections is between the hours of 10 P.M. to 6 A.M., as most business professionals are sleeping during the night time hours. These hours are considered the "dead zone" according KISSmetrics

The best days to post to LinkedIn are midweek from Tuesday to Thursday. Mondays are not a good day to post content you want eyeballs looking at, because most professionals are getting back into the work week grind. Fridays are not good days to publish important content either, mainly because most professionals leave the office early to start the weekend. However, Saturday and Sunday can be good days to post content, as some users want to catch up with their social networking on the weekend.

For Facebook, engagement rates tend to rise as the week goes on. They’re 18% higher on Thursdays and Fridays according to a BuddyMedia study.

Another study found that engagement was 32% higher on weekends.

Most studies indicate that the afternoon (experiment with the window between 1 and 4 p.m.) is the best time to post.

Twitter is a ticker tape of the stock market of human interests.

what ultimately sets Twitter apart from the likes of Pinterest and Facebook is its immediacy. While Facebook is ultimately focused on documenting the life of its users, and Pinterest is all about cataloging their interests, Twitter is about what is on your mind.

When you first load a webpage, the first thing that happens is it generates an impression, which is then forwarded to an ad server. So far, so good, but you might be surprised by how much that ad server knows about you. Using information gathered from Internet cookies, social media, and more, an ad server is capable of generating a unique profile of various metrics, almost like a QR code, that contains everything it knows about you: how old you are, your relationship status, what websites you browse, where you're located, etc. With that code generated, the ad server tries to match it against a pre-sold inventory of ads, almost like a key fitting into a lock. If the key fits, the process ends there, and an ad is returned that advertisers believe jibes with your unique personal profile. But it's what happens if the server doesn't have an ad that matches where things gets interesting.

Without a pre-sold ad to serve you, an ad server forwards your profile to an international ad exchange, where a network of different ad servers examine it and bid on it in real time. In a fraction of a second, a host of third-party servers around the world go into a bidding war for the opportunity to show you an ad, with the highest bidder taking the prize and filling your eyes.

Kentico found that 68 percent of respondents “never” or “hardly ever” pay attention to brands’ posts on Facebook, Twitter, and Instagram, yet only 5 percent of that group unliked or unfollowed brands on those social networks.

Of those who like brands on Facebook, 39 percent did so in order to receive special offers, while 12 percent did so due to recommendations from friends, and just 8 percent were seeking more information. The most common reasons for unliking or unfollowing brands were uninteresting posts (32 percent) and too many posts (28 percent).

While our latest Digital Experience Survey may be bad news to some, it only reinforces our notion that the social media efforts of a company need to be measured by community engagement, rather than likes or follows. Equally critical is content that is compelling and personalized whenever possible to maintain the interest of people who may have become somewhat impervious to the constant bombardment of various marketing messages today.

The Washington Post. Its native ad program, WP BrandConnect, is adopting the multimedia, longform template that’s been used in the newsroom for features like this one. 

This isn't the first time the sales side has peeked over the proverbial Chinese wall to get inspiration from the editorial side. The New York Times has done it via its Idea Lab. The Post has an Ad Innovations team that sits in the marketing group but looks for inspiration in the newsroom. 

Publishers have been slow to migrate their native ads to mobile devices, despite native being seen as the solution to ineffective and poorly paying display advertising on mobiles. Nearly half of the Post’s online traffic comes from mobile devices

during the audience review (which is typically our first workshop session), we focus entirely on user personas and, critically, the context of the mobile interaction with a company’s intended end users. The goal here is to map out the type of user, mindset, location, and specific needs at the time they are interacting with or accessing the mobile content. It’s not enough to know just the demographics and some sample scenarios. We need to study the end user’s goals through all touchpoints that frame the context.

just a 1-second delay can lead to a 7% lower conversion rate:

We found that the call-to-action button didn’t necessarily hurt our cost-per conversion price but it also did not improve it, either.

“Facebook ads work because they are highly targeted to personal interests and demographics and they are injected directly into the reading experience for each person,” Kukral said. “Also, and most importantly, they aren’t designed to look like ads; but rather “updates”. Perhaps we’re finding out that adding the new call to action buttons tip the viewer off more quickly that they are viewing an advertisement, therein directly affecting the effectiveness of the ad itself. One thing is for sure; the only true way to know is to do proper testing and monitor the results over time.”

The embedding tool that the agency announced will give websites and social media users access to roughly 40 million images — out of a digital collection of 60 million — via a small snippet of computer code that is easily copied. It can be included to illustrate a blog post, for example, or a post to Twitter. (In the case of the images not included, Getty lacks the appropriate permissions, Mr. Peters said.)But, crucially, these users will not be making a copy of those images. Instead, the images will be stored on the agency’s computers; each embedded image will include a credit and a link back to the Getty Images website, where higher-quality versions will be available to license.