The keywords that visitors searched are usually captured in the case of search engine referrals. This is true for both organic and paid search. If the a visitor is signed in to a Google account, however, Keyword will have the value “(not provided)”.
Contents contributed and discussions participated by Pedro Gonçalves
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Pedro Gonçalves
I'm the editor of online magazines Argos Media, dedicated to geopolitics and foreign affairs, and Brand Fatale, dedicated to brand narrative.