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Contents contributed and discussions participated by Pedro Gonçalves

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Pedro Gonçalves

The Science Behind Why Content Gets Shared | Fast Company | Business + Innovation - 0 views

www.fastcompany.com/...behind-why-content-gets-shared

Memes Content Strategy

shared by Pedro Gonçalves on 02 Jul 13 - No Cached
  • "meme" as it came into existence: Richard Dawkins, the rabble-rousing evolutionary biologist, coined it in 1976 as a way to describe how ideas are like genes--reproducing by moving from one mind to another, mutating while they're there, and spreading, spreading, spreading into society.
  • the most successful memes (and we can responsibly generalize that to content as a whole) have a certain evergreen quality to them. This has also been confirmed by Bitly data scientist Hilary Mason, whose link-fueled data set acts an index of the Internet's attention: the most enduringly shared articles have a more timeless than timely quality to them, she once told me in an interview, which presents an interesting dilemma to companies in the business of news.
  • "Past research about memes shows two things that should surprise no one, but are worth emphasizing: If you can figure out what someone is interested in, you can predict how likely she is to share a piece of content. And the more similar a piece of content is to what she has shared before, the more likely she is to share it."
Pedro Gonçalves

Tweeting too Much? Find Out the Ideal Tweet Frequency for Brands | Social Media Statist... - 0 views

www.socialbakers.com/...eal-tweet-frequency-for-brands

Twitter Social Media Content Strategy Content Marketing Social Marketing

shared by Pedro Gonçalves on 01 Jul 13 - No Cached
  • Some brands tend to overwhelm Twitter followers and post around 20 tweets a day, while others post only occasionally. To keep your audience engaged, you should avoid both extremes and stay somewhere in the middle.
  • We found out that their average Engagement Rate had a tendency to decline after the 3rd tweet they posted during one day. And as you can see from looking at the blue curve, the number of their total interactions (for all the tweets collectively) has grown only slightly after three tweets.
  • Total Engagement Rate= ((total number of replies + retweets + favorites)/ the number of followers on the given day) x 100 Average Engagement Rate= ((total number of replies + retweets + favorites/ number of tweets posted that day)/ number of followers on the given day) x 100
Pedro Gonçalves

Know Your Place! Where to Put Ads on Facebook | Social Media Statistics & Metrics | Soc... - 0 views

www.socialbakers.com/...e-where-to-put-ads-on-facebook

Facebook Ads Social Marketing Facebook

shared by Pedro Gonçalves on 30 Jun 13 - No Cached
  • Currently, there are six different ad placements available to advertisers: Homepage All Facebook News Feed (desktop, mobile) Typeahead Logout Page (available only through Facebook IO)
  • Selecting “Homepage” as a placement will display your ads on the News Feed on desktop, right-hand side on homepage, and on News Feed for mobile.
  • Ads under the “All Facebook” place option may be shown on the right-hand side of Facebook, the desktop News Feed, or the Mobile News Feed. Facebook will decide exactly where to display your ad in order to drive the most clicks and actions, according to your budget.
  • ...2 more annotations...
  • By selecting “News Feed” as a placement option, your ads will be displayed on both desktop and mobile.
  • Typeahead This is one of the most used features on Facebook. It gives advertisers the ability to target searches.
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