Contents contributed and discussions participated by Pedro Gonçalves

A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best... - 0 views

thenextweb.com/...nd-blog-posts-at-the-best-time

Social Media Management Email Marketing Online Publishing Content Strategy Social Media

shared by Pedro Gonçalves on 09 Sep 13 - No Cached

In terms of specific days and times to post on Facebook, here are some of the stats I found: Engagement rates are 18% higher on Thursdays and Fridays. I love the way this was explained in Buddy Media’s study: as they put it, “the less people want to be at work, the more they are on Facebook!”
...

Cancel
Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.
...

Cancel
The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
...

Cancel
...13 more annotations...
Twitter engagement for brands is 17% higher on weekends.
...

Cancel
weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience.
...

Cancel
retweets have been shown to be highest around 5pm.
...

Cancel
For click-throughs, the best times seem to be around noon and 6pm.
...

Cancel
Twitter did an interesting study of these users and found that they are 181% more likely to be on Twitter during their commute.
...

Cancel
They’re also 119% more likely to use Twitter during school or work hours.
...

Cancel
10pm–6am: This is the dead zone, when hardly any emails get opened. 6am–10am: Consumer-based marketing emails are best sent early in the morning. 10am-noon: Most people are working, and probably won’t open your email. Noon–2pm: News and magazine updates are popular during lunch breaks. 2–3pm: After lunch lots of people buckle down and ignore their inbox. 3–5pm: Property and financial-related offers are best sent in the early afternoon. 5–7pm: Holiday promotions & B2B promotions get opened mostly in the early evening. 7–10pm: Consumer promotions are popular again after dinner.
...

Cancel
 23.63% of emails are opened within an hour of being received, this is something we definitely want to get right.
...

Cancel
For more general emails, open rates, click-through rates and abuse reports were all found to be highest during early mornings and on weekends.
...

Cancel
In a different study by MailChimp open rates were shown to be noticeably lower on weekends.
...

Cancel
open rates increased after 12pm, and were highest between 2pm and 5pm.
...

Cancel
A GetResponse study backed this up by showing that open rates drop off slightly, and click-through rates drop significantly on weekends. GetResponse found that Thursday is the best day for both open rates and click-throughs.
...

Cancel
70% of users say they read blogs in the morning More men read blogs at night than women Mondays are the highest traffic days for an average blog 11am is usually the highest traffic hour for an average blog Comments are usually highest on Saturdays and around 9am on most days Blogs that post more than once per day have a higher chance of inbound links and more unique views
...

Cancel