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Pedro Gonçalves

Rádios: quebra de faturação acentua-se - 0 views

www.briefing.pt/...a-de-faturacao-acentua-se.html

Radio Media

shared by Pedro Gonçalves on 17 Apr 13 - No Cached
  • Cerca de 82 por cento das rádios portuguesas registam uma quebra de desempenho económico, sendo que numa em cada cinco essa quebra é da ordem dos 50 por cento.
  • primeira vez houve rádios que assinalaram uma descida de 50 por cento. As que apontaram uma quebra entre os 20 e os 50 por cento constituíram 39 por cento da amostra, sendo que o ano passado esse valor era de 60 por cento.
  • em 2012 haviam sido dispensadas 24 pessoas, número que subiu entretanto para 45. No que respeita ao número de pessoas com vínculo à rádio desceu de 146 para 136, enquanto o de colaboradores sem vínculo subiu, de 427 para 497.
Pedro Gonçalves

Nielsen: Online Ads Show Biggest Increase Globally in Ad Spending - 0 views

www.cmswire.com/...ally-in-ad-spending-016504.php

Advertising Online Advertising

shared by Pedro Gonçalves on 16 Jul 12 - No Cached
  • According to a new report from consumer researcher Nielsen, Net advertising saw the biggest increase among all ad spending worldwide in the first quarter, with a 12.1 percent increase compared to a year ago at the same time.
  • The report, called the Global Adview Pulse, also found increases in all other media, except magazines. Radio was second with a 7.9 percent increase, followed by outdoor advertising with 6.4 percent, ads in cinemas at 4.1 percent, newspapers at 3.1 percent, and 2.8 percent for TV. Magazines dropped 1.4 percent in ad spending.
  • Ad budgets in North America grew by 2.1 percent, and recession-hit Europe dropped 1.4 percent — the only region to see a decline.
  • ...5 more annotations...
  • Advertising spending in emerging markets is increasing faster than in the worldwide market
  • Globally, advertising was up 3.1 percent in the first quarter year-over-year to US$ 128 billion, following a strong finish last year.
  • In terms of total dollars spent, TV is still king with the most spending. The growth in TV market ad spend, like the growth in overall spending, was region-dependent. In the emerging markets of the Middle and Africa, for instance, TV soared 33.8 percent, while it grew only 4 percent in North America.
  • The evolution of print advertising is also heavily region-dependent, meaning that any predictions about the demise of print might best specify a location. Magazine ad spending actually increased by 7.6 percent in Latin America, for instance, but dropped by 5 percent in the U.S. Newspapers showed a similar difference, increasing by 10.3 percent in Latin America and dropping by 2.1 percent in the U.S.
  • However, the growth in online advertising was consistently strong around the planet. The Middle East and Africa again led, with 35.2 percent, followed by Latin America at 31.8 percent and Europe at 12.1 percent. Radio also saw growth in every region.
Pedro Gonçalves

The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather | Fast Com... - 0 views

www.fastcompany.com/...advertise-like-your-father-did

Social Media Facebook Ads Marketing

shared by Pedro Gonçalves on 12 Jun 12 - No Cached
  • A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all. It's this: If you want to create successful ads for the social network, just do the same thing you would do if you were advertising on TV. Or in magazines. Or on the radio.
  • "Marketers were asking us, 'Are the fundamentals of advertising on Facebook the same as the fundamentals elsewhere?'" Bruich says. The results of the study point to yes, he says, and that means "the experience they've built up over the years and the instincts they've had can be applied to making more successful ads on Facebook."
  • Bruich is presenting the results of the study in a paper called "What Traditional Principles Matter When Designing Social" at the Advertising Research Foundation's Audience Measurement 7.0
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  • The study had professional marketers evaluate 400 Facebook ads against six traditional criteria for advertising creative: Whether the ad has a focal point, how strong its brand link is (ie: how easy it was to identify who the advertiser was), how well the tone of the ad fits with the brand's personality, how noticeable the ad is, how effective it is at getting its point across, and whether there is a "reward" for reading it (ie: Did it make you feel good? Did you learn something?).
  • The study found that the ads that performed best were the ones that also did the best job of hewing to advertising fundamentals, especially focal point, brand link, and tone. The most important criteria, says Bruich, was that the ad needed to have some kind of reward.
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