You'll Need More Than Facebook To Smash The Wall Between You And Your Customers | Fast ... - 0 views
-
It's no longer enough to have a website, mailing list, Facebook page, or even a mobile application. Businesses need to create and maintain digital assets that are core to how they operate, provide real value to users, and support them appropriately
-
On Facebook, only 16 percent of a brand’s fans actually see any one post.
-
You can leverage existing social networks and ads to propel awareness of your new platform or product or to get a quick spike in sales or awareness, but the home base of your direct-to-consumer initiative should be a site owned and controlled by you.
