Nearly Half of Western Europeans Will Use Mobile Web This Year - eMarketer - 0 views
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In Norway, the leading country in the region, 63.5% of the population will use a mobile phone to access the internet at least once per month in 2014. With Denmark and Sweden a few points behind, and Italy lagging other countries with an expected 42.7% of the population using the mobile internet via phone, Western Europe will average 48.2% mobile phone internet penetration this year.
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Western Europe’s mobile phone internet user base is expected to undergo steady growth, primarily driven by smartphone adoption. Between 2013 and 2017, the penetration rate of mobile phone internet users among mobile phone users will rise from 49.0% to 77.8%.
