Group items tagged

the partnership is a very public acknowledgement of the industry’s faith behind investing in a more visual, native approach to advertising in response to the emergence of the Visual Web.

While Instagram may have been one of the first to lay the groundwork for purely visual content, it is not alone. Every day, more publishers—including Time, Fox News and NBC News—are redesigning their sites in a visual-centric manner and de-emphasizing text. The escalating adoption of mobile has necessitated the change. Images are the way today’s tech-savvy consumers prefer to consume content.

Brands will now create and design ads with the clear objective of having this branded content be shared exponentially.

Anything from 45 to 75 characters is widely-regarded as a satisfactory length of line for a single-column page set in a serifed text face in a text size. The 66-character line (counting both letters and spaces) is widely regarded as ideal.

a prudent client—the kind you really want—will choose a web partner on the strength of the entire package. Doing otherwise, selecting on a matrix of numbers, dates, and line items, is an exercise in foolishness, akin to buying a car without knowing the make and model. Relationships, even in business, are founded on and strengthened by mutual compatibility. Proposing to work together on a project is remarkably similar to proposing marriage (despite the obvious and important differences): it ought to be a decision based on both emotion and reason, supported by a high degree of trust. In writing a proposal, you are making the case for the appropriateness of your new life together. These early, hesitant steps toward knowing one another better are crucial.

At some point later in the document, include the contact information for a few of your best clients. References reassure the reader that you are who you claim to be. You might also wish to provide a brief overview of some previous projects similar to the project on which you are bidding. Business is as much (if not more) about people as it is about dollars and cents, deliverables and timelines. If your company is difficult to relate to because your proposal is generic, it shouldn’t surprise you when you are inevitably forgotten.

Meticulously evaluate every client before issuing a proposal. Once you do, don’t panic if they walk because you stuck to your philosophical guns. You just saved yourself bucket-loads of stress and misery.