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Pedro Gonçalves

Content Knowledge Is Power | Smashing Magazine - 0 views

www.smashingmagazine.com/...content-knowledge-is-power

Content Strategy Legacy Content Web Design Content-Out Design Content Audit

shared by Pedro Gonçalves on 01 May 13 - No Cached
  • content-out design4 — the concept of determining how your design should shift for varying displays by focusing not on screen sizes, but on where your content naturally breaks down.
  • if you want to ready your content to be more flexible and adaptable, then you can’t just look at each page individually. You need to start finding patterns in the content.
  • Each bit of structure you add gives you options: new abilities to control how and where content should be presented to best support its meaning and purpose.
Pedro Gonçalves

20 top web design and development trends for 2013 | Feature | .net magazine - 0 views

www.netmagazine.com/...gn-and-development-trends-2013

Web 2013 Promotion Notes

shared by Pedro Gonçalves on 18 Jan 13 - No Cached
  • “If you’re designing a website and not thinking about the user experience on mobile and tablets, you’re going to disappoint a lot of users,” he warns. Designer Tom Muller thinks big brands getting on board will lead to agencies “increasingly using responsive design as a major selling point, persuading clients to future-proof digital marketing communications”. When doing so, Clearleft founder Andy Budd believes we’ll see an end to retrofitting RWD into existing products: “Instead, RWD will be a key element for a company’s mobile strategy, baked in from the start.” Because of this, Budd predicts standalone mobile-optimised sites and native apps will go into decline: “This will reduce the number of mobile apps that are website clones, and force companies to design unique mobile experiences targeted towards specific customers and behaviours.”
  • During 2012, the average site size crept over a megabyte, which designer/developer Mat Marquis describes as “pretty gross”, but he reckons there’s a trend towards “leaner, faster, more efficient websites” – and hopes it sticks. He adds: “Loosing a gigantic website onto the web isn’t much different from building a site that requires browser ‘X’: it’s putting the onus on users, for our own sakes.”
  • Designer and writer Stephanie Rieger reckons that although people now know “web design isn’t print,” they’ve “forgotten it’s actually software, and performance is therefore a critical UX factor”.
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  • Bluegg studio manager Rob Mills reckons 2013 will see a “further step in the direction of storytelling and personality on the web, achieved through a greater focus on content and an increase in the use of illustration”.
  • Apps remain big business, but some publishers continue to edge to HTML5. Redweb head of innovation David Burton reckons a larger backlash is brewing: “The gold rush is over, and there’s unrest in that apps aren’t all they promised to be. We now live in a just-in-time culture, where Google can answer anything at the drop of a hat, and we no longer need to know the answers. The app model works the old way. Do we need apps for every brand we interact with? Will we even have iPhones in five years’ time? Who knows? But one thing is certain – the internet will remain, and the clever money is on making web apps that work across all platforms, present and future.”
  • Designer/developer Dan Eden says that with “more companies focussing web efforts on mobile,” designers will feel the pressure to brush up on the subject, to the point that in 2013, “designing for desktop might be considered legacy support”. Rowley agrees projects will increasingly “focus on mobile-first regarding design, form, usability and functionality”, and Chris Lake, Econsultancy director of product development, explains this will impact on interaction, with web designers exploring natural user interface design (fingers, not cursors) and utilising gestures.
  • We’re increasingly comfortable using products that aren’t finished. It’s become acceptable to launch a work-in-progress, which is faster to market and simpler to build – and then improve it, add features, and keep people’s attention. It’s a model that works well, especially during recession. As we head into 2013, this beta model of releasing and publicly tweaking could become increasingly prevalent.“
  • “The detail matters, and can be the difference between a good experience and a great experience.” Garrett adds we’ll also see a “trend towards not looking CMS-like”, through clients demanding a site run a specific CMS but that it not look like other sites using the system.
  • “SWD is a methodology for designing websites capable of being displayed on screens with both low and high pixel densities. Like RWD, it’s a collection of ideas, techniques, and web standards.”
Pedro Gonçalves

Microsoft Premieres TV-Quality 'Halo' Series on YouTube - 0 views

mashable.com/...halo-forward-unto-dawn

Content Marketing YouTube

shared by Pedro Gonçalves on 05 Oct 12 - No Cached
  • “You talk about low barriers to entry and reaching potential sci-fi and game consumers, and its hard to look much further than the numbers on Machinima’s YouTube channel,” McCloskey says. “It’s a fantastic vehicle to accomplish what we want to accomplish. We wouldn’t have reached as many people or gotten them excited about the game if we had put up a bunch of barriers to entry, like making them pay, going to a theater, stuff like that.”
  • Scripted web shows are taking off online, but many of the popular ones focused on gamers. Felicia Day‘s web series The Guild receives millions of views on YouTube, and is on its sixth season of production. Machinima also runs other popular shows, like Mortal Combat: Legacy.
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