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There is no doubt that shoppers today are far smarter than they were five years back. Today's shoppers use the internet search, social recommendation, and apps on smartphones to make well informed purchases.

Infographics provide an excellent option to catch the eyes of your target audience as well as attract major search engines. If you wish to use this strategy to increase footfalls and conversions to your website, then here are a few helpful tips to create and publish stunning infographics.

Marketers are forever looking for ways and means to drive new users to download their apps. So, what is the best way to promote your app which is both effective and inexpensive?

Merchants including retailers that have been using Google Shopping to promote their products and services will be happy to learn that Google has improved this tool for better positioning, which in turn will help them witness increased web traffic to their websites.